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RBCCO
Canadian Golf Consumer Behaviour Study
Golf Canada

On the Road

In golf... it’s never over until it’s over

Ernie Els' win at The Open proves that in golf, it's never truly over until the final putt drops.

Chris Dengel

Several years ago I had the privilege of participating in a Pro-Am trip to Singapore and Thailand. The heat was intense in Singapore and it got even hotter and more humid in Thailand. It was grueling for my ladies team to just weather the elements.

During one round, when we were faltering and getting discouraged, one of my ladies said to us “it’s never over until it’s over”. That little expression really resonated with me at the time and it has stuck with me since. Our team refreshed with a considerable amount of Gatorade and bananas and finished well that day.

On Sunday morning a lot of us thought that Adam Scott was on his way to his first major victory at the Open. Ernie Els showed us that it is never over until it is over. I guess it wasn’t Adam’s time to win, but it will come.

Ernie was quoted earlier in the week as saying that he felt something special was about to happen to him. When good opportunities were presented to him on the back nine Sunday he let them happen with patience and confidence in his game. My heartfelt congratulations go out to Ernie Els on his victory this weekend and will be excited to see him at the RBC Canadian Open this week, where I hope he has another successful finish.

July is a month in Canada which is filled with amateur golf tournaments including club events, corporate events, Provincial Championships and CN Future Links Championships. Our golf associations are very busy running several best in class events in all age and gender categories in their respective provinces. Results from these provincial events will help to fill the fields in our National Championships which will be presented by Golf Canada across the country in August. Congratulations also go out to Nova Scotia who has again recently hosted the National and World Golf Championships for the Blind.

At your own club why not get your juniors started in a little competition with a Future Links Skills Competition? Check out our Future Links site. Ladies¿.why not go sign up for a Golf Fore the Cure presented by Subaru event to be held at your club¿a great theme for ladies day or night one week!

Looking for a family day trip this week in Southern Ontario? Bring your family to the RBC Canadian Open at Hamilton Golf and Country Club. It's a terrific value for the entire family. Children 17 and under get in free with an adult. There will be some interactive displays in which children can participate. There will also be lots of inspiring golf swings to watch as we have assembled a world class field this year at this beautiful, challenging venue. Bring your Golf Canada/Provincial Association membership card with you and there will be some perks for you to enjoy.

This Friday marks the start of the 2012 Summer Olympics in London. The next Summer Games in 2016 marks the return of golf to the Olympics. Canada defends the gold. That’s a pretty cool statement in my opinion. George S Lyons won the gold medal in 1904. The Olympic Golf Trophy will be onsite and you can have your picture taken with it.

I hope you are all having a great summer enjoying lots of golf. Are you seeing some progress in your game while recording your stats on Golf Canada Score Centre? It is much more than just a site for your handicap factor. If you didn’t know this, look a little closer or call us at Golf Canada for a little guidance.

Hope to see you at The RBC Canadian Open this week!!!

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Christine Dengel is a PGA of Canada golf professional with more than 30 years of experience in multiple facets of the golf industry, and a lifelong passion for and commitment to the game of golf. Prior to joining Golf Canada, she was a Territory Sales Manager for Callaway Golf Canada for 18 years. During her time with Callaway, Dengel managed the GTA and Southwestern Ontario territory from 1992-2005 and has managed the Southern Ontario territory since 2006.

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