FootJoy Introduces DryJoys Casual

December 17, 2013

by: Golf Canada

FootJoy has introduced a new performance spikeless golf shoe category: DryJoys Casual.

An extension of the DryJoys footwear line, DryJoys Casual shoes feature soft, premium full grain waterproof leather and lightweight traction elements that provide great on-course traction and the versatility of off-course wear.

A new proprietary polymer outsole material called Fine-Tuned Foam (FTF) was developed for the DryJoys Casual outsole unit. The foam is 10% lighter than conventional foams providing enhanced cushioning and shock absorption for added comfort.

DryJoys Casual’s innovative design features two distinct layers of varying densities of FTF, each with specific characteristics. The top layer of FTF is softer to provide the golfer with all day comfort. The lower/outer portion of FTF is firmer and ensures the player perimeter stability around the foot for maximum support. Finally, skeletal traction strips are embedded within the FTF outsole material to provide the golfer with enhanced traction and lateral stability during the golf swing.  These layers are fused together to deliver maximum comfort and create the most performance-driven spikeless midsole/outsole component offered from FootJoy.

“Years of research have gone into the development of the FTF material,” says Mike Foley, Director of Product Management, FJ Footwear. “The result is a category of shoes that are luxuriously soft and comfortable, but perform like nimble, high-end athletic footwear.  It was this combination of comfort and performance that attracted Hunter Mahan who was the first player to wear DryJoys Casual shoes on Tour, unveiling an early prototype at the Open Championship.”

DryJoys Casual shoes feature Extreme Comfort Leather, developed in conjunction with Pittards of England.  This super-soft premium leather contains a proprietary membrane-free waterproofing system and is 30% softer than previous generations of FJ performance leather.

DryJoys Casual will be initially available in three different color options: white, black and dark brown. They retail for approximately $170 CDN are are now available for pre-order at retailers.

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