2025 PGA Show: The best ball in golf—It just got better for 2025

How does the No. 1 Ball in Golf continue to get better year-after-year?
Well, 2025 marks the 25th anniversary of the iconic Titleist Pro V1 (with its sibling product, the Pro V1x not far behind) and it’s a product that continues to out-perform itself with each passing season – in the most impressive of ways.
A quarter-century of breakthrough ball innovation came with the new Titleist Pro V1 and Pro V1x (which was introduced in 2003) golf ball launch in October. The balls have, over the last 25 years, been played in competition on the PGA Tour more than six times the nearest competitor. The challenge for the Titleist R&D department over the last two-plus decades, however, has remained constant: How do you make the best performing, most consistent golf balls in the game even better?
The team works through a collaborative process that has no beginning or end – it’s rooted in continuous feedback, rigorous testing, world-class manufacturing, and then performance validation.
“If you look at the early success of players who achieved record-setting performances, the results spoke for themselves.”
The new Pro V1 and Pro V1x is the big equipment story for Titleist, a long-time Golf Canada partner, in 2025 and the new golf balls are chalk full of little improvements to help golfers – no matter their skill level.
They’re both engineered to deliver more speed off the tee, more spin with the wedges, and more control with the irons. All the new models boast a faster high gradient core – re-worked to maintain low long-game spin, increase ball speed, and add spin on shots into and around the greens.
Both the Pro V1 and Pro V1x have similar durability (and are very similar off the tee) but the Pro V1x spins more on iron and wedge shots into the green and the Pro V1 has a softer overall compression (Pro V1x is firmer because of its dual core construction).
“The golf ball has to do everything,” says Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “Each of our golf ball models is optimized for distance off the tee, and with 2025 Pro V1 and Pro V1x in particular, we’ve realized a speed gain while unlocking even better iron and wedge performance. All of which will help players shoot lower scores.”
Other new products from Titleist in the early part of 2025 include new Scotty Cameron Studio Style putters (12 models available and dubbed the, “most significant re-design” of the Scotty Cameron blade putter offering in recent history) and the launch of the all-new GT1 driver, fairway wood, and hybrid (an ultra-lightweight configuration designed to deliver fast ball speeds, high launch, and increased stability), while new Titleist irons are set to come out in August.
2025 PGA Show: Levelwear riding wave of momentum into 2025

There’s never been more momentum behind the Levelwear brand on the course and off.
A long-time partner of Golf Canada, the RBC Canadian Open, and the CPKC Women’s Open – along with plenty of male and female Canadian stars in the pro game – Levelwear has entered the new year with a new tagline that encapsulates its awesome brand.
Levelwear’s new tag, “Who’s With You?” speaks to the notion that the journey to do great things means having a supportive team around you that always has your best interests in mind.
The new message hits on its company promise of having premium, quality products that are priced right.
“We’ve earned a lot of business and grown our brand by doing a lot of little things right and having a longer-term viewpoint on things,” says Levelwear brand manager Brett Saunders.
For customers – you’ve likely seen Levelwear’s goodies in the merchandise tent at the RBC Canadian Open, CPKC Women’s Open, and other PGA Tour events and green-grass shops across the country – Levelwear’s new mission also speaks to them. If you want to be the best, you have to surround yourself with the best.
Product-wise in 2025, look for Levelwear to still boast a modern, athletic aesthetic designed to have a broad appeal for both off-course casual closets and on-course style.
New for spring, 50 percent of the products are made from recycled materials. Fabric innovations, Saunders says, have allowed recycled materials to perform as well as conventional fabrics!

This year, there will be a heavier emphasis on the polo category, which means there is going to be more styles and more colours and richer fabrics that are designed to move with the golfer. All in? Sixteen new polo designs for men and 11 for women for spring 2025.
Finally, Levelwear has also launched a new Luxe Collection, which is a tight drop of elevated, oversized basics – like a hoodie, crewneck sweater, short, and a knit top – that are made from premium recycled fabrics.
On tours around the world, you’ll see 34 athletes wearing the brand in 2025 including 11 on the PGA Tour and 10 on the LPGA Tour. Canadians Adam Hadwin, Corey Conners, and Taylor Pendrith are back as ambassadors along with Aaron Cockerill, Stuart MacDonald, Matthew Anderson, and Etienne Papineau along with Alena Sharp and Maddie Szeryk.

Levelwear also has a new relationship with the PGA Tour, meaning they will be in retail at more than 26 PGA Tour events in 2025! If you’ve watched PGA Tour Live yet this season, you’ll have seen that Levelwear is outfitting all of the talent and crew. The iconic Caddie Lounge is also set to be at between eight and 10 PGA Tour events this year, too.

And, if you’ve happened to check out TGL, the Tiger Woods and Rory McIlroy co-founded stadium golf league, you may have noticed that all the referees and grounds crew are wearing Levelwear, while it’s also keeping the fun tradition of the t-shirt toss going in the SoFi Center.
Levelwear has quickly become a brand in golf that cannot be ignored, as it is available for sale in 85 of the top 100 golf courses in the United States and a similar number, if not higher, in Canada.
So, in 2025, no matter if you’re watching the best in the world in person or on screen, or if you’re just hoping to dress like some of the best in the world, Levelwear has got you covered.