MEDIA KIT | 2021 Golfer Retention Campaign

1.0  Introduction: Golf Is Calling campaign

Golf Canada in partnership with the Golf Industry Advisory Council (GIAC) has launched a Canada-wide retention campaign to secure both new and returning golfers to the sport. Golf saw elevated levels of play in 2020—the Golfer Retention Campaign aims to get these golfers back on the course in 2021.

The GIAC is comprised of industry experts including owners and operators, general managers, PGA of Canada professionals and executives from equipment, apparel and footwear industries.

Click here to watch the virtual presentation from Golf Canada’s 2021 Annual Meeting.

Click here to watch the introductory webinar for golf facilities.

2.0  Timeline

March 16

EMBARGO

Assets available in advance for golf facilities to co-brand with their logo.

**Please DO NOT publish or share any assets publicly prior to the campaign launch date of March 23

March 23

CAMPAIGN LAUNCH

National assets go live in market on March 23 at 1 p.m. ET.

June 1

PHASE 2 ASSETS

The second wave of assets will be ready for facilities to co-brand.

The Tee It Up Canada Contest launches in June giving golfers a chance to win $5,000 towards a golf experience ANYWHERE in Canada. Click here for details.

Entry deadline is July 13, 2021 at 9 p.m. ET

3.0  How-To Guide for Co-branded Assets

IMAGES

Open the free online photo editing software and follow the instructions in the below video.

VIDEOS

Open the free online video editing software

4.0  Download Assets

SOCIAL MEDIA

Click the links below to download ZIP files containing image assets for co-branding. Links are separated by different phases of the campaign.

March 2021 – Launch.

April 2021 – Supporting Assets.

May 2021 – Golf is Local.

June 2021 – Contest Assets.

June 2021 – Contest URL.

Dimensions for social media

Facebook: 1080×1080 px
Instagram: 1080×1080 px
Twitter: 1920×1080 px
LinkedIn: 1920×1080 px
Stories: 1080×1920 px

PRINT

Click here to download the ZIP file containing poster assets for co-branding.

Dimensions: 11×17″

VIDEO

Click here to download the ZIP file containing national video files.

5.0  Copy examples for social media

The tee sheet is filling up fast! Who’s playing this weekend?

#GolfIsCalling

Golf is [Club Name].

#GolfIsCalling

Tag a buddy you’re teeing it up with next 👀

#GolfIsCalling

6.0  Contact information

Golf Canada Golf Services
members@golfcanada.ca
1.800.263.0009 x333

Regional Director, Western Canada (BC, AB, SK, MB)
Blair Armitage
barmitage@golfcanada.ca
604.812.7794

Regional Director, Ontario
Mike Dinner
mdinner@golfcanada.ca
647.291.2457

Regional Director, Québec
Patrick Rhéaume
phrheaume@golfcanada.ca
581.745.8510

Regional Director, Eastern Canada (NB, NFLD, PEI, NS)
Jeff Hutt
jhutt@golfcanada.ca
506.260.6599