Rank + Rally becomes Official Retail Operator of the revamped Golf Canada Fan Shop
Fans will experience enhanced retail at the RBC Canadian Open and CPKC Women’s Open, with expanded access online through the Golf Canada Fan Shop
Golf Canada welcomes a new class of 13 apparel and accessory brands
CALEDON, Ont. – Golf Canada is proud to unveil a new era of merchandise and licensing that includes a new retail partnership, numerous new Golf Canada merchandise brands and a re-launched online merchandise hub.
With the reimagined strategy, Golf Canada is also pleased to announce a multi-year partnership with Rank + Rally as the Official Retail Operator of Golf Canada and the Golf Canada Fan Shop. The partnership will offer an enhanced merchandise platform that will support Canada’s National Open Championships – the RBC Canadian Open and CPKC Women’s Open along with Golf Canada via a revamped ecommerce site, shop.golfcanada.ca, set to launch ahead of the RBC Canadian Open.
“Our new merchandise program reflects Golf Canada’s continued focus on building a world-class event and fan experience across both of our National Open Championships. With an expanded retail space, new shopping locations and a deeper lineup of brands, the merchandise experience will offer fans more opportunities to take home a piece of Canada’s National Opens,” said Mark Palmer, Chief Commercial Officer, Golf Canada. “We are also proud to welcome Rank + Rally as the Official Retail Operator of Golf Canada and the Golf Canada Fan Shop. Collectively, we look forward to the launch of our enhanced retail and ecommerce platform that will provide fans across Canada with a year-round opportunity to secure merchandise beyond tournament weeks.”
The reimagined Golf Canada Fan Shop will engage fans on-site at both the RBC Canadian Open and CPKC Women’s Open, featuring a significantly expanded footprint and merchandise selection. The offerings include tournament-exclusive apparel, limited-edition headwear, premium accessories and commemorative items from some of the top brands in golf and sport.
The main Golf Canada Fan Shop at the RBC Canadian Open will be located near the first tee with a secondary location at The Rink (No. 14), a high-energy par-3 hole at TPC Toronto at Osprey Valley, providing fans with convenient access to official tournament products at one of the most energetic and celebrated spectator environments in Canadian sport.
“We’re thrilled to join with Golf Canada to create next-generation retail experiences that provide unprecedented variety, seamless access and exclusive products to fans across the country, beginning with these two premier tournaments,” said Dan Gillham, Senior Vice President, Rank + Rally. “Our singular goal is to help bring to life the strategic vision that Mark and his team have for the Golf Canada brand as they create new ways for passionate Canadian golf fans to experience this great game.”
Rank + Rally delivers best-in-class merchandise operations across major North American sporting events, venues and team franchises. In Canada, its partners include the Edmonton Oilers and Ottawa Senators among many others. The company also serves fans during marquee sports, entertainment and cultural moments and celebrations from NBA and WNBA All-Star Games to the Stanley Cup Final and NBA Finals. In addition to overseeing all merchandise operations at both National Open Championships and online, Rank + Rally will assist in the continued expansion of Golf Canada’s retail strategy and fan engagement opportunities.
New brands strengthen and diversify the Golf Canada lineup
Golf Canada is also proud to welcome 13 new brands who will offer an expanded variety of merchandise options online and on-site at both National Open Championships through the Golf Canada Fan Shop. The new brands include Peter Millar, G/FORE, Nike, Full Wedge, TravisMathew, Breezy, Imperial, New Era, Dormie Workshop, Good Good Golf, Barstool Sports, Johnnie-O and Mustang, who will join current Official Partners Acushnet, Levelwear and YETI.
