19th Hole

Adams Golf announces Blue Line of products

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Adams's Blue Line (Adams Golf)

Adams Golf has announced its new Blue line of products – a uniquely designed set of clubs featuring a driver, fairway, hybrid and combination iron set. Each piece in the Adams Blue set was created to help golfers get the ball in the air more easily and more consistently.

Blue delivers an aesthetically-pleasing and confidence-inspiring lineup of clubs, with each product featuring Adams’ new, proprietary Easy Launch System.

Adams’ Easy Launch System is comprised of three key performance features that work together to give golfers more air. These features combine with an internal draw bias and a pleasing, inviting shape at address in hopes of making the game more fun and less intimidating.

The Velocity Slot Technology on the soles of the clubs delivers more flex from the clubface and produces more consistent ball speed at impact.

All metalwoods and irons in the Blue lineup feature a low centre of gravity positioned as far back as possible to allow for higher launch, more spin and ultimately more air time on all shots. Blue’s CG placement is designed to help many swing speeds and swing styles achieve optimal launch conditions.

The new Adams SlimTechTM shafts have been integrated into Blue, utilizing narrower shaft tip diameters to promote lower kick points and high launch conditions from any lie on the course.

“Quite simply, Adams Blue is engineered to help golfers hit higher, straighter shots more consistently,” said Brian Bazzel, Senior Director, Product Creation. “Through a sophisticated, simple design, Blue matches an aesthetically-pleasing look with proven performance technologies to make the game more fun for more golfers.”

The entire Blue line is available at retail beginning April 3.

The Blue Driver will be available in three different lofts (9.5°, 10.5° & 12°) with a 55g Aldila SlimTech shaft at an MSRP of $349.

Blue Fairway is offered in three lofts (15°, 19° & 22°) with a 55g Aldila SlimTech shaft at an MSRP of $229 CDN, while Blue Hybrid is available in four lofts (19°, 22°, 25° & 28°) with a 55g Aldila SlimTech shaft at an MSRP of $199.

Blue Irons are sold as a combination set including a 3 and 4 hybrid along with the 5-iron through pitching wedge at an MRSP of $799 CDN for steel (True Temper Dynalite SlimTech 85g) and $899 CDN for graphite (SlimTech by Aldila 55).

Additional information is available at AdamsGolf.ca.