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Audi Canada extends partnership as the premier automotive partner of Golf Canada

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May 30, 2024 – Golf Canada and Audi Canada are proud to announce the extension of their partnership that will see the luxury automotive brand remain the Automotive Partner for Golf Canada, the RBC Canadian Open and CPKC Women’s Open through 2025.

As part of the renewed partnership, Audi Canada will continue to deliver premium experiences at both of Canada’s National Open Championships, the RBC Canadian Open and CPKC Women’s Open. In addition, Golf Canada and Audi will collaborate on the “Canadian National Audi quattro Cup”. The Audi quattro Cup is the world’s largest amateur golf tournament.

Since its founding in Germany in 1991, 38 nations have participated in the Audi quattro Cup. The tournament currently attracts about 70,000 players a year across the world. More than 2.1 million golfers have participated in Audi quattro Cup competitions during the previous 33 years, establishing the competition’s impressive global expansion.

“We are very excited to extend our partnership with Audi Canada, who have been a tremendous partner of Golf Canada with a collective vision of advancing the sport of golf in our country with precision and excellence,” said Laurence Applebaum, Chief Executive Officer, Golf Canada. “We look forward to continuing to offer golf fans unique experiences at both of our National Open Championships.”

Golf Canada and Audi Canada are committed to inclusivity and diversity and removing barriers from the game of golf, while helping to grow the women’s game in Canada. With this focus, Audi will introduce the Audi Precision Award at the 2024 CPKC Women’s Open, July 23-28 at Earl Grey Golf Club in Calgary, Alberta. The Audi Precision Award will reward the tournament’s “most precise player” and a donation will be made in the winner’s name to a local charity that focuses on growing and advancing women’s golf. More details will be announced at a later date.

“Golf Canada has been a strong strategic partner supporting the growth of our business and the Audi quattro Cup, the world’s largest amateur golf tournament. We are proud to expand our partnership, working together to remove barriers for underrepresented groups. We look forward to the continued partnership and shared spirit of growth with Golf Canada,” said Joseph Ottorino, Head of Marketing, Audi Canada.

As part of the continued partnership, Audi Canada will also remain as the Presenting Partner of the Golf Canada Mobile App. The Golf Canada Mobile App continues to be the all-in-one place to track progress and connect with colleagues and friends. The Golf Canada Mobile App offers users an exceptional experience while at the RBC Canadian Open and CPKC Women’s Open. For more information on the Golf Canada Mobile App, please click here. To download on Apple devices click here, to download on Google Play devices, click here.

The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. Audi and its partners are present in more than 100 markets worldwide.

In 2023, the Audi Group delivered 1.9 million Audi vehicles, 13,560 Bentley vehicles, 10,112 Lamborghini vehicles, and 58,224 Ducati motorcycles to customers. In the 2023 fiscal year, Audi Group achieved a total revenue of €69.9 billion and an operating profit of €6.3 billion. Worldwide, an annual average of more than 87,000 people worked for the Audi Group in 2023, more than 53,000 of them at AUDI AG in Germany. With its attractive brands and numerous models, the group is systematically pursuing its path toward becoming a provider of sustainable, fully networked premium mobility.