Inside Golf House

Golf Canada mourns the loss of Mary Drummie

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It is with great sadness that Golf Canada, mourns the loss of Mary Drummie – an honorary life governor & past president of the former Canadian Ladies Golf Association (CLGA), who passed in a Fredericton, NB, hospice Thursday, Jan. 25, 2018 from complications from cancer. Drummie,  was 78.

Throughout her relocations, Drummie was a member of Fredericton Golf & Country Club, Ashburn Golf Club, Kanata Golf Club, Irish Hills Golf Club and the Canadian Golf & Country Club.

Read Drummie’s full obituary here.

Brooke Henderson

Brooke Henderson leads LPGA opener in windy Bahamas

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Brooke Henderson (Getty Images)

Friday update from the LPGA Tour: Based on the current weather forecast at the 2018 Pure Silk-Bahamas LPGA Classic, the LPGA has decided to take 72 holes off the table and instead focus on finishing 54 holes on Sunday. We should be able to complete the second round on Saturday and the final round on Sunday.


PARADISE ISLAND, Bahamas – Canada’s Brooke Henderson shot a bogey-free 5-under 68 in windy conditions Thursday to take the first-round lead in the season-opening Pure Silk-Bahamas LPGA Classic.

“We did a really good job of hitting balls pin-high, and I don’t know how we did it,” Henderson said about caddie and sister, Brittany. “It’s hard to judge wind sometimes, but I feel like we calculated everything really well.”

The 20-year-old from Smiths Falls, Ont., had four birdies in a seven-hole stretch and closed with three pars on the gusty Ocean Club layout.

“On 8 and 9, my 17th and 18th hole, putting was extremely difficult,” Henderson said. “My hat felt like it was falling off all the time. It was just hard to have good balance and kind of be over the putt for that long and have a good stroke on it.”

She has five LPGA Tour victories, winning last year in Michigan and in high wind New Zealand.

“I think by Sunday we will all be pretty good wind players,” Henderson said.

Australia’s Sarah Jane Smith finished with a bogey to drop into a tie for second with Spanish rookie Luna Sobron Galmes.

Maude-Aimee Leblanc (74) of Sherbrooke, Que., is 1 over and Hamilton’s Alena Sharp (75) is 2 over.

“I like playing in the struggle, I grew up playing in the wind, and I do enjoy playing difficult shots and stuff like that,” Smith said. “It’s probably better for me (other) people don’t like it.”

Sobron Galmes also is comfortable in wind.

“In Majorca, in my town, where I live, the wind is very hard, so it’s like this,” Sobron Galmes said. “I feel the course really is good. You play well, everything goes well.”

Top-ranked Shanshan Feng birdied her last for a 70.

“This is really windy and my ball-striking is not 100 per cent yet,” Feng said.

Danielle Kang also was at 70 with Lindsey Weaver, Katherine Kirk, Jing Yan and Maria Torres, the tour’s first player from Puerto Rico.

Lexi Thompson, a playoff loser to Brittany Lincicome last year, opened with a 72.

“If I’m playing well I know I can play well in the wind,” Thompson said. “The key is to hit it solid. The amateurs get out here and they start hitting harder and harder, but that’s not the key. You’ve got to swing a little bit smoother and make sure you get that centre contact. ”

Michelle Wie eagled the par-5 11th in a 73, and playing partners Lincicome and third-ranked So Yeon Ryu followed at 74.

Kim and Ariya Jutanugarn shot 76, and Stacy Lewis had two double bogeys in a 78.

Twelve players were unable to finish the round because of darkness.

Inside Golf House

Golf Canada deepens commitment to Responsible Coaching movement by implementing Respect in Sport training

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Laurence Applebaum & Kevin Thistle (PGA of Canada)

– National Sport Federation for golf to join other NSF’s preventing bullying, abuse, harassment and discrimination by mandating Respect Training –

Calgary, Alta. (Golf Canada) – Golf Canada is proud to announce it is working to combat and prevent abuse, bullying and harassment in golf by adopting Respect in Sport and Respect in the Workplace as part of its deepened commitment to the Responsible Coaching Movement (RCM).

Respect in Sport and Respect in the Workplace are online resources used to prevent bullying, abuse, harassment and discrimination (BAHD). The program’s mission is to empower participants to recognize signs of BAHD and eliminate it from the game and workplace, through a global culture of respect.

Golf Canada will be joining other National Sport Federation’s in Canada offering Respect Training to coaches, support staff, parents of Team Canada athletes, directors, staff and other key stakeholders. The association is also encouraging training at the provincial golf association level.

“We are very proud to be joining other National Sport Federations in adopting and facilitating this important training among our golf community,” said Laurence Applebaum, CEO, Golf Canada. “Our commitment to integrating the Responsible Coaching Movement and Respect programming into the core areas of our organization will strengthen our efforts to build a culture of respect, and further instill a safe, fun and positive environment in golf.”

Applebaum, along with Kevin Thistle, CEO of the PGA of Canada, officially signed the Responsible Coaching Movement pledge in mid-December as part of annual Sport Development Meetings between coaches and administrators from the PGA of Canada, Golf Canada and all the Provincial Golf Associations.

The Responsible Coaching Movement (RCM) is a multi-phase system-wide movement, coordinated by the Coaching Association of Canada and the Canadian Centre for Ethics in Sport. The RCM is a call to action for organizations to implement realistic change based on their individual state of readiness. Golf Canada’s long-term commitment to Respect Training is an important and meaningful step forward for golf in Canada.

The Respect Group—those behind Respect in Sport and Respect in the Workplace, was co-founded by former NHLer and Order of Canada recipient Sheldon Kennedy in 2004. It partnered with the Canadian Red Cross to create a best-in-class e-learning curriculum for mass consumption.

“Respect Group is pleased to partner with Golf Canada in support of the Responsible Coaching Movement,” said Wayne McNeil, President of Respect Group. “Golf Canada is showing great leadership in taking the issues of bullying, abuse, harassment and discrimination seriously, and wanting to take positive steps to ensuring a positive sport/workplace culture.”

Golf Canada has also updated several of its policies to help combat BAHD, including its Code of Conduct, Code of Ethics, Junior Code of Conduct, Parent’s and Spectator Code of Conduct, Recognition and Prevention of Abuse Policy, Recognition and Prevention of Discrimination Policy, Harassment & Violence Policy, Whistleblower Policy, as well as its Volunteer and Staff Screening Policy.

Inside Golf House

Golf Canada set for 2018 Annual Meeting in Calgary

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CALGARY – Golf Canada’s 2018 Annual Meeting is set for this week (January 25-27) at the Grey Eagle Resort and Casino in Calgary, Alta.

The event brings together Golf Canada’s Board of Directors, staff and volunteers as well as representatives from Canada’s provincial golf associations and other stakeholders including international partners from the R&A, USGA, LPGA Tour and PGA TOUR. The group will assemble for three days of meetings, presentations and discussion in preparation for the upcoming golf season.

Golf Canada’s Annual Meeting will culminate with the appointment of Leslie Dunning of Calgary, Alta. to serve as the National Sport Federation’s 114th volunteer President.

The formal appointment of Dunning as President along with the release of the association’s 2017 financial statements will take place during Golf Canada’s official Annual General Meeting on Saturday, January 25th at 5:00pm MT.

As part of the Annual Meeting, Golf Canada will also celebrate outstanding contributions to the game of golf in Canada with the presentation of its 2017 Volunteer of the Year Award as well as Golf Canada’s Distinguished Service Award(s).

A full schedule of activities and presentations taking place during Golf Canada’s Annual Meeting is available here.

Golf Canada is the National Sports Federation and governing body for golf in Canada representing over 319,000 golfers at more than 1,400 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s mission is to grow participation, excellence and passion in the sport while upholding the integrity and traditions of the game. By investing in the growth of the sport and introducing more participants of all ages to the game, our goal is to be relevant to and respected by all Canadian golf enthusiasts from coast to coast.

CPKC Women's Open

LPGA launches 2018 advertising campaign

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Brooke Henderson is featured int he LPGA's 2018 ad campaign

ORLANDO, Fla., – The LPGA’s 2018 advertising campaign made its debut this week on Golf Channel ahead of the season-opening Pure Silk-Bahamas LPGA Classic, with the campaign’s emphasis on ‘A Global Tour Like No Other’ and the accessibility and personality of its players.

The 2018 edition of the LPGA’s campaign was created by Austin-based ad agency Divot Group and the spots will be rolled out during telecasts on Golf Channel over the first several tournaments of the 2018 LPGA Tour season, starting with this week’s event at the Ocean Club Golf Course in Paradise Island, Bahamas.

The playful, light-hearted ad series aims to showcase the diverse nationalities of LPGA Tour players while emphasizing their approachability and personality.

One spot (Language) highlights the challenges of playing all round the world, such as the potential pitfalls of language applications, but ultimately concludes: “winning translates in any language”.

Another spot (Global Launch) features Canada’s own Brooke Henderson and states: “…to be the best in the world, you have to beat the best in the world”

And yet another (Next Wave) focuses on the “movement” happening in women’s golf with the “next wave” of competition making it tougher than ever to win on the LPGA Tour.

“Two distinct themes have emerged on the LPGA Tour: its truly global nature and the approachability and accessibility of its players,” said LPGA Chief Commercial Officer Jon Podany. “The LPGA is uniquely golf’s global tour with players representing 32 countries, tournaments in 14 countries and TV distributed to more than 170 countries.

“The best players in the world come to play on the LPGA and the competition is better than ever. This campaign brings that to life, as well as showcases the diverse personalities of our players.”

One more spot was created called Frequent Flyer, in which players joke about who has racked up the most frequent flyer miles.

The 2018 season continues to feature players from across the globe with representatives from 32 nations. Last season produced 22 different winners from eight countries while five players from four different countries occupied the top spot in the Rolex Rankings during 2017.

Further eye-catching elements last year were the depth and quality of competition. The 2017 Tour went 15 events before having a repeat winner, tied for the longest streak in LPGA history, and a record 12 players ended the season with a scoring average below 70 – the previous best was five players set in 2016.

In addition to the LPGA’s Golf Channel telecasts, the 2018 ad spots will be featured through the LPGA’s international television partners, on LPGA.com, and via the LPGA’s social media channels, including YouTube, Twitter and Facebook beginning on Thursday, January 25.

From the Archives

Canada’s Rubenstein named recipient of 2018 PGA Lifetime Achievement Award in Journalism

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Lorne Rubenstein (Golf Canada Archives)

PALM BEACH GARDENS, Fla. – Lorne Rubenstein, who spent 33 years as a golf columnist while writing 14 books and contributing to magazines around the world, has been named the recipient of the 2018 PGA Lifetime Achievement Award in Journalism.

Rubenstein, a native of Toronto, will be honored on April 4 at the ISPS HANDA 46th Golf Writers Association of America (GWAA) Annual Awards Dinner at Savannah Rapids Pavilion in Augusta, Georgia.

Rubenstein, 69, is the 29th recipient of the PGA Lifetime Achievement Award in Journalism, which recognizes members of the media for their steadfast promotion of golf, both locally and nationally.

“We celebrate Lorne Rubenstein’s outstanding career, a study in gracefully capturing the joy of the game while connecting readers to many of golf’s often underappreciated players,” said PGA President Paul Levy. “Through his work, Lorne also strengthened a bond with our extended golf family in Canada – home to an association born five years before the PGA of America. Together, we work to make golf the best game and we welcome Lorne among the most honored journalists in our sport.”

Rubenstein’s work spans more than 50 major championships, Ryder Cups and Presidents Cups as well as some 40 Canadian Opens.

Born in Toronto, Rubenstein began playing golf at 12 while continuing to compete in hockey, football and baseball. A graduate of York University in Toronto in 1970, Rubenstein earned an M.A. in psychology from the University of Guelph (1974). He worked as part-time curator-librarian for the Royal Canadian Golf Association (RCGA, now Golf Canada), while pursuing a doctoral degree in psychology. He withdrew to focus on writing about golf. In 1980, Rubenstein became the first editor of SCOREGolf Magazine and a weekly columnist for The Globe and Mail, Canada’s national newspaper.

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Personal golf experiences enriched Rubenstein’s work, including caddying in the 1970 Canadian Open for former U.S. and British Amateur Champion Bob Dickson, with whom he developed a long friendship that led to more connections with professional golfers. He caddied on tour part-time for Dickson and then for two-time Canadian Amateur champion Jim Nelford until 1982.

During that period, Rubenstein led the club championship at the Uplands Golf Course in Toronto after 54 holes. He was unable to fend off multiple swing thoughts and struggled to a 78 in the final round. He lost and went home to write about the experience, and sent the article to Golf Digest.

The editor was encouraging, but didn’t publish his offering. Still, the encouragement kick- started his writing career. Two years later, in 1979, he previewed the Canadian Open for Toronto Life magazine – “Psychology of the Swing,” focusing on Canadian great George Knudson.

After publication, Knudson left a voice message, “You have your foot in the door. Just keep writing and good things will happen.” One of the “good things” was The Natural Golf Swing, the book he co-authored with Knudson, an eight-time PGA Tour winner.

“I’ve made many friends around the world because of golf,” said Rubenstein. “Forty years have come and gone since my club championship debacle at Uplands. But the experience led me to write, and a world opened up. Even now I can hear George Knudson’s voice on my answering machine. I am most grateful for this honor. I join a group of past recipients, many of whom I have known as friends and long respected.”

Rubenstein is a four-time award-winner for magazine features/newspaper columns in the Golf Writers Association of America (1988, ’93, ’94, and 2003); won the 1985 Canada National Magazine Award; and has three first-place awards from the Golf Journalists Association of Canada (2009, ’16, and ’17). He was inducted into the Ontario Golf Hall of Fame (2006), the Canadian Golf Hall of Fame (2007), and is a recipient of Sports Media Canada’s Lifetime Achievement Award (2009) and the PGA of Canada’s Distinguished Service Award (2013).

From 1992-2005, Rubenstein was TSN television host of “Acura World of Golf,” and hosted “Looking Back” from 2014-15 on SiriusXM. His books include A Season in Dornoch: Golf and Life in the Scottish Highlands; Mike Weir: The Road to the Masters; and Moe & Me: Encounters with Moe Norman, Golf Mysterious Genius. He collaborated with Nick Price on The Swing: Mastering the Principles of the Game, and with David Leadbetter on The Fundamentals of Hogan.  His most recent work, published in 2017, is a collaboration with Tiger Woods on his memoir, “The 1997 Masters: My Story.”

Rubenstein lives in Toronto and Jupiter, Florida, with his wife, Nell.

PGA TOUR RBC Canadian Open

New RBC Canadian Open corporate hosting experiences unveiled for 2018

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OAKVILLE, Ont. –  Months have passed since Jhonattan Vegas bested Charley Hoffman in a playoff to become just the sixth golfer in history to successfully defend their RBC Canadian Open title. Since that final putt dropped, Golf Canada, along with partners RBC and the PGA TOUR, have been working diligently enhancing our spectator experience and corporate hospitality offerings for next year’s championship, taking place July 23-29th, 2018 at Glen Abbey Golf Club in Oakville, Ont.

For more than a century, the RBC Canadian Open has been one of the country’s most iconic sporting events. These new corporate hosting opportunities and fabulous viewing experiences ensure the 109th playing of the RBC Canadian Open will be an event not to be missed and that you’ll be able to host your clients in style.

The RBC Canadian Open is an opportunity to captivate guests, colleagues, or clients with a premium entertainment experience never short on drama.  With live golf, anything can happen – and it usually does – and watching the story unfold is only enhanced by tremendous food and beverage services.

There are a ton of experiences to take in before arriving at your special viewing area, including the bustling Spectator Village, where, during tournament week, the Opening Ceremony will take place with legends of the sport. And, you’re not going to want to miss the return of The Rink at the 7th green.

Arguably the most popular activation at Glen Abbey, authentic hockey boards from tee to green encircle the par-3 7th. It’s the embodiment of Canadiana, and is complete with referees and a Zamboni ® ice resurfacing machine.

Once you’ve had a chance to wow your guests with the activations at Spectator Village and banged on the boards while cheering on a great shot on No. 7, it’s time to head to your viewing oasis for the week, and the RBC Canadian Open is proud to announce an all-new lineup of corporate opportunities for 2018.

Hall of Fame Club

The Hall of Fame Club is the premium hospitality product at the RBC Canadian Open. It features 50 tickets per day during competition, all-inclusive food and beverages at your suite, the ability to customize your space, and the best view of the action on the 18th hole at Glen Abbey.

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Nicklaus Skybox

Named after golf’s greatest champion, the Jack Nicklaus Skybox gives you a private viewing experience beside the 18th green and down the fairway, along with the practice facilities. You’ll receive 25 tickets per day, all-inclusive food and beverages in your suite, and you can customize your box with your company’s logo.

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Champions Club

The Champions Club features great sightlines down the 18th fairway and a view of the 18th green as well. You’ll receive 15 tickets per day and have a designated table with all-inclusive food and beverage service.

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Cottages

Inspired by our home and native land, the cottages on No’s 16 and 18 will be your sanctuary. The Cottages on No. 18 feature 12 tickets per day, all-inclusive food and beverage and views of the 18th green and practice area. The Cottages on No. 16 feature 10 tickets per day, all-inclusive food and beverage, and views of the 16th green plus approach shots as the best in the world take on this par five and make a move late in their rounds.

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18th Green Club Seats

Located behind the iconic finishing hole at Glen Abbey, Club Seats offer an incredible view of the 18th hole from your reserved seat. Club seats include four tickets per day during competition and food and beverages included with in-seat service.

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Trophy Club

Enjoy an upscale hosting opportunity for smaller groups in an air-conditioned suite, and a rooftop viewing deck. You’ll get all-inclusive food and beverage and indoor & outdoor seating with views of five (5) different holes.

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1904 Club

As part of our enhancements, we are excited to rename “Golf Canada House” as the “1904 Club”. This evolution reflects the long and storied history of Canada’s National Open Golf Championship first contested in 1904. Celebrate the history of the RBC Canadian Open at an upscale area located between the 16th and 17th fairways. You pick the days that suit your entertainment needs, with reserved washrooms, amazing views, and food and beverages available.

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Sign up for the Championship Pro-Am!

An experience unlike any other at the RBC Canadian Open: it’s a once-in-a-lifetime chance to tee it up with PGA TOUR professionals. You and three colleagues, clients, or guests will play with two (2) PGA TOUR professionals (one per nine holes) and can enjoy an invitation for eight to the Draw Party – an evening not to be missed! Not only that, but Pro-Am participants also receive four (4) special gift packages and eight (8) 1904 Club passes per day, Monday-Sunday.

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Click here to learn how you can join us for one of the PGA TOUR’s most fan-friendly events.

PGA TOUR RBC Canadian Open

PGA TOUR and its tournaments surpass $180 million generated for charity in 2017

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PONTE VEDRA BEACH, Florida – The PGA TOUR and its tournaments generated more than $180 million for charitable causes in 2017, surpassing last year’s record amount by approximately $14 million. This total includes donations made by tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, Mackenzie Tour-PGA TOUR Canada, PGA TOUR Latinoamérica and PGA TOUR-China.

The announcement brings the all-time total generated for charity by the PGA TOUR to $2.65 billion. The TOUR surpassed $1 billion in 2005 and $2 billion at the beginning of 2014.

“The entire PGA TOUR family takes tremendous pride in the positive impact that we continue to make each year through the millions of dollars that are raised for very deserving charitable organizations,” said PGA TOUR Commissioner Jay Monahan. “As we often note, beyond the sheer dollar amount, the real story is in the hundreds of thousands of lives that benefit from these contributions every year. Thank you to all of the tournaments, players, sponsors, volunteers and fans who make all of this possible.”

In 2017, five PGA TOUR events raised more than $10 million for charity – the AT&T Pebble Beach Pro-Am, Valero Texas Open, DEAN & DELUCA Invitational, the John Deere Classic and the Waste Management Phoenix Open. In addition to those tournaments, the biennial Presidents Cup announced a record donation of more than $10.7 million as a result of the 2017 event held at Liberty National Golf Club in Jersey City, New Jersey.

The PGA TOUR’s flagship event, THE PLAYERS Championship, generated $8.7 million in 2017, a large portion of which benefits local children’s charities as part of the tournament’s commitment to generate $50 million for youth-related charities over 10 years. Since that commitment was made in April of 2011, $45 million has been raised toward that goal.

Six PGA TOUR Champions events generated more than $1 million to charity in 2017, with the Shaw Charity Classic leading the way at more than $6 million. Three Web.com Tour events generated more than $1 million, led by the Nationwide Children’s Hospital Invitational at more than $2.1 million.

Since coming on board as title sponsor of the RBC Canadian Open in 2008, RBC along with Golf Canada have raised $8.78 million for charitable organizations across Canada. Throughout its history, Canada’s National Open Championship has generated more than $50 million in charitable proceeds for important causes.

Ronald McDonald House Charities Canada has been the official charity of the RBC Canadian Open since 2013. The 15 Ronald McDonald Houses across Canada provide a place for out-of-town families to stay while their sick child is being treated at a nearby hospital.

Ronald McDonald Houses provide families of sick children with a home to stay at while their child is being treated at a nearby hospital. As well, Ronald McDonald Family Rooms provide a comfortable place for families to rest and recharge, right inside hospitals. And through Ronald McDonald Care Mobiles, they help to bring basic medical care to vulnerable communities. So families can stay together and kids can heal better.

Unlike other professional sports organizations, the PGA TOUR relies on more than 100,000 volunteers annually to run its tournaments, and the vast majority of its tournaments are structured as non-profit organizations designed to donate 100 percent of net proceeds to charity. Community beneficiaries include a broad range of organizations such as hospitals and shelters; youth development programs; food banks; groups that support the military and their families; organizations that support senior citizens; those that help abused women and children, and growth-of-the-game initiatives.

The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR-China. Members on the PGA TOUR represent the world’s best players, hailing from 25 countries (84 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2017, tournaments across all Tours generated a record of more than $180 million for local and national charitable organizations, bringing the all-time total to $2.65 billion.

19th Hole

Canada’s Foley to join Golf Channel in 2018

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Sean Foley (Getty Images)

Golf Channel has announced that renowned teaching professional Sean Foley has joined Golf Channel’s instructional talent roster as the new primetime host of Playing Lessons, which takes viewers on the golf course to learn directly from professional golf champions. Additionally, Foley will bring his expertise of the golf swing to the network’s news programming, including Golf Central and Golf Central Live From during golf’s biggest events.

For years, Foley has brought a modern perspective to golf instruction, utilizing a data-supported, biomechanical approach with his individual students. He is most notably working with 2013 U.S. Open champion, 2016 Olympic gold medalist and eight-time PGA TOUR winner Justin Rose, along with a number of other top players on the PGA TOUR. Foley’s unique vantage point also has made him a prominent fixture in Revolution Golf’s premium content offerings to its 2 million subscribers. As he becomes a key contributor across Golf Channel, Foley will be expanding his instructional content offerings via Revolution Golf, which has grown to become the largest direct-to-consumer digital platform in golf.

“I’m grateful for the opportunity to partner with Golf Channel in re-launching Playing Lessons, as well as sharing my observations and analysis throughout the year during the most exciting moments in golf,” said Foley. “I’m also looking forward to discussing my perspectives and teachings with millions of Golf Channel viewers and having in-depth conversations with some of the top personalities in the game.”

Foley, born 1974 in Burlington, Ontario, decided to become a world class instructor at a young age after watching David Leadbetter work with Nick Faldo at the RBC Canadian Open in the early 90’s. He teaches out of the Foley Performance Academy at EaglesDream outside Orlando and coaches the likes of Rose, 2016 Masters champion Danny Willett, reigning PLAYERS champion Si Woo Kim, and highly touted and newly turned professional Cameron Champ. Foley also has worked with a number of the game’s elite players over the years, including Tiger Woods, Hunter Mahan, and Lee Westwood.

19th Hole

TaylorMade Golf unveils Twist Face technology in new M3 & M4 drivers

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Carlsbad, Calif. – TaylorMade Golf has shifted the paradigm of golf club engineering with the introduction of the M3 & M4 metalwoods, highlighted by the company’s breakthrough innovation – Twist Face technology.

Re-imagining traditional driver face design, TaylorMade’s Twist Face technology is truly the first of its kind. Twist Face, featured in both the new M3 & M4 drivers, is TaylorMade’s solution to counteract golfers’ most common misses, more specifically, those resulting from the high toe and low heel impacts.

M3 Driver

Armed with Twist Face, the M3 is the sequel to TaylorMade’s highly successful M1 driver. The M3 driver features a new matte silver front section and a raised, aerodynamic five-layer carbon composite crown.

Exclusive to the M3 in both 440cc and 460cc models in a new Y-Track adjustability system that allows the CG adjustment of the head. The Y-Track allows for two 11 gram weights to be moved for both heel and toe control, as well as center of gravity. It offers golfers more than 1,000 CG configurations, more than twice as many as the M1. With the weight in the back position, the MOI (or essentially the club’s forgiveness) is 10% higher than M1.

Availability & Pricing

Available for pre-order on February 1 and at retail on February 16 .

M4 Driver

Complementing the M3 driver and its unrivaled personalization is the M4 driver, which differentiates its design by putting an emphasis on unparalleled forgiveness with straight distance. The M4 driver not only utilizes the new Twist Face and Hammerhead technologies, it also incorporates Geocoustic™ engineering.

Availability & Pricing

Available starting February 16, 2018.