19th Hole

Freedom 55 Financial teams up with TSN to launch fantasy golf platform

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London, Ontario – Freedom 55 Financial and TSN have teamed up to launch a new initiative: TSN Fantasy Golf presented by Freedom 55 Financial.

TSN Fantasy Golf presented by Freedom 55 Financial lets fans build their own team of golfers and play for their chance to win more than $15,000 in prizes. For more information and to register, please visit www.TSN.ca/fantasygolf.

The game will run during a select number of golf events over the remainder of 2015 and will be promoted by TSN across its digital and broadcast platforms.

“As a brand that focuses on providing Canadians with financial freedom for today and tomorrow, fantasy golf is our way to deliver an experience to Canadians that you might not expect from your financial organization,” said Mike Cunneen, Senior Vice-President, Freedom 55 Financial.

The strategy to integrate Freedom 55 Financial into fantasy golf was developed in late 2014 by sports marketing agency SportBox Entertainment Group. With a two-year history of sponsoring golf properties, Freedom 55 Financial retained SportBox Group to build their go-forward strategy, with a focus on introducing a new brand experience to Canadians.

Presenting sponsorship of TSN’s Fantasy Golf further builds on Freedom 55 Financial’s support of and commitment to golf in Canada. The company also supports Team Freedom, a group of young Canadian athletes that includes Albin Choi, Matt Hill, Taylor Pendrith, Mackenzie Hughes and Adam Svensson. The company is the title sponsor of the Freedom 55 Financial Championship in London, Ont., the Mackenzie Tour – PGA TOUR Canada’s flagship event, which sees five players graduate to the Web.com Tour each season. Freedom 55 Financial also supports grassroots development initiatives as National sponsor of the Canadian Junior Golf Association and the Freedom 55 Financial Clinics for Kids program, for which Team Freedom golfers serve as ambassadors.