Media Release

Golf Canada teams up with Parkland Corporation and JOURNIE™ Rewards to fuel more trips to the golf course

temp fix empty alt images for attachment

Agreement will see Parkland Corporation become the Official Fuel and Convenience Store Partner of Golf Canada helping golfers fuel up on gas and snacks on their way to the golf course

Golf Canada – Golf Canada and Parkland Corporation (“Parkland”) announced today a marketing partnership that will see Parkland Corporation and their JOURNIE™ Rewards loyalty program become the Official Fuel and Convenience Store Partner for the National Sport Federation.

Through the partnership, Golf Canada members will be invited to join the JOURNIE™ Rewards loyalty program and collect points for fuel discounts, and the choice of free snack items and carbon credit offsets throughout the golf season.

“We are proud to welcome Parkland Corporation to the golf space and look forward to working together to support their goal of driving interest in the sport and getting Canadians to the golf course” said Golf Canada Chief Commercial Officer John Sibley. “Parkland’s vast network of locations across Canada allow us to offer additional value to our members when fuelling up on gas and snack items. Filling up on the way to or from your local golf course is a regular activity for all enthusiasts and Parkland is keen on rewarding this inherent element of the golf experience.”

For Parkland Corporation, aligning with the sport and engaging with Golf Canada’s community of golfers were driving factors in the partnership.

“We are delighted to partner with Golf Canada and welcome golfers into JOURNIE™ Rewards, one of Canada’s leading fuel and convenience loyalty programs,” said Steve McClelland, Vice President, Loyalty Programs and Partnerships, Parkland Corp. “We are committed to helping our customers make the most of every stop with more than 1,000 participating Chevron, Ultramar, and Pioneer gas and convenience stores, including ON the RUN branded locations. We are perfectly positioned to help golfers fuel their journeys this summer and stock up with high quality food and snacks to and from the golf course. Hydration and nutrition are key factors in playing your best golf, and this partnership is a great way to help with that.”

Members will be eligible to collect weekly JOURNIE™ Rewards offers via their Golf Canada App including a surprise offer after their 25th golf round of the season. In addition, throughout June and July, golf fans will have the chance to win a destination golf experience (subject to provincial health and travel restrictions) to Bear Mountain Resort in Victoria, home of two highly-regarded golf courses as well as Golf Canada’s National Training Centre.