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#MyGolfYear is back for 2022

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The 2022 edition of Golf Canada’s successful campaign for #MyGolfYear fueled by JOURNIE Rewards features personalized achievements and countless golf stories from across the country

OAKVILLE (Golf Canada) – Golf Canada’s #MyGolfYear fueled by JOURNIE Rewards is back, and the 2022 edition is loaded with more achievements, more milestones and more fun for every member who logged their scores this year.

Building on the success of the 2021 campaign and the hugely popular Spotify Wrapped, Golf Canada has enhanced this year’s #MyGolfYear experience with a snapshot from golf scores posted during the season. In addition to total rounds, best round, total holes played, total distance played, users will now have more personalized insights in the form of Achievements.

“Last year we saw how much Golf Canada members loved sharing their #MyGolfYear stats on social media,” said Golf Canada’s Chief Marketing Officer, Lisa Ferkul. “So, this year we really wanted to step up our game and give members even more personal achievements to be proud of when posting to social media channels.”

The full list of achievements for 2022 include:

“We want Golf Canada members to see their achievements from score posting as badges of pride and measures of participation and improvement,” Ferkul said. “We also think it will be great when they receive validation of those achievements from their friends when they post their #MyGolfYear roundup on social media.”

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With more than 270,000 Golf Canada members posting scores in 2022, the marketing team at the national sports organization started digging into the data that would eventually lead to #MyGolfYear months ago. Sully Syed, Golf Canada’s Senior Director of Digital Experience and Technology said that once his team started exploring the data behind the posted scores, several things caught his attention.

“Once we started getting through the score posting data, we really started learning about Golf Canada members,” Syed said. “We learned about the days of the week they play, what golf courses they play most, how far they will travel to play golf, and so much more about their golfing habits in 2022.”

The data also revealed several amazing individual member stories, like that of Jeff Forgrave—whose posted scores indicated he did a few things no one else in Canada did in 2022. Forgrave played golf in all 10 provinces, played 103 different golf courses and played in 50 different cities in 2022.

“I’m an overly avid golfer,” Forgrave admits. “I’ve previously played in all 10 provinces, but never in the same year. This year was one of extensive travels and a lot of golf.”

While Forgrave is a longtime golfer, there were other stories from brand new Golf Canada members like Kathryn McCully of Petitcodiac Valley Golf and Country Club in New Brunswick. As a new Golf Canada member in 2022, McCully logged 89 rounds of golf for the year.

“I plan to play as much, if not more in the coming seasons,” McCully says. “My goal is to get technical with my game and do regular lessons with hopes of becoming more consistent, confident and competitive,” she says, adding, “it’s addicting to add your scorecard into the Golf Canada App and watch your handicap hopefully improve.”

With more than 270,000 Golf Canada members posting nearly 10-million scores in 2022, there is no shortage of stories from #MyGolfYear fueled by JOURNIE Rewards. What’s your 2022 #MyGolfYear story?

To learn more about Golf Canada and the benefits of membership, visit