The 2022 edition of Golf Canada’s successful campaign for #MyGolfYear fueled by JOURNIE Rewards features personalized achievements and countless golf stories from across the country
OAKVILLE (Golf Canada) – Golf Canada’s #MyGolfYear fueled by JOURNIE Rewards is back, and the 2022 edition is loaded with more achievements, more milestones and more fun for every member who logged their scores this year.
Building on the success of the 2021 campaign and the hugely popular Spotify Wrapped, Golf Canada has enhanced this year’s #MyGolfYear experience with a snapshot from golf scores posted during the season. In addition to total rounds, best round, total holes played, total distance played, users will now have more personalized insights in the form of Achievements.
“Last year we saw how much Golf Canada members loved sharing their #MyGolfYear stats on social media,” said Golf Canada’s Chief Marketing Officer, Lisa Ferkul. “So, this year we really wanted to step up our game and give members even more personal achievements to be proud of when posting to social media channels.”
The full list of achievements for 2022 include:
- Top Golfer: You’re in rarefied air; your handicap ranks you as one of the top X% golfers in Canada.
- Every Day I’m Golfing: You played golf every day of the week this year; something you and 106,943 other Canadians did in 2022.
- Golfer for All Seasons: You played at least one round in each of April, May, June, July, August, September and October.
- Have Clubs, Will Travel: You and XX,XXX other Canadians ventured out and played golf in Y different cities in Canada in 2022.
- #MyGolfDay: You play golf on Sundays and only on Sundays. That’s your day. No ifs, ands or buts.
- Can’t Stop, Won’t Stop: You managed to play at least a round of golf five weeks in a row this year.
- Peak Summer: Canada’s warmest day in 2022 was July 28th; on that day, you and another 56,894 Canadians played golf.
- Hole in One: The highest of achievements; you and just 3,089 other Canadians got a hole-in-one in 2022.
- From Sea to Sea: You really get around; you and just X,XXX others played golf in Y different provinces of Canada this year.
- I Am Canadian: You and 109,718 others celebrated Canada Day weekend in the best possible way: Getting in a round of golf.
- Giving Thanks: An ideal Thanksgiving may or may involve turkey, but for you and 32,704 other Canadians, it definitely involved a round of golf.
- Golf Supporter: You’ve been a supporter of Golf Canada and golf in Canada for more than five years—thank you!
- Golf Protector: You’ve supported Golf Canada for over 10 years and helped us grow the game—thank you!
- Breaking Not Bad: You scored a round under 100 / 90 / 80 / 70 this year—congrats!
- New To The Club: You’re new to the Golf Canada community for 2022—welcome!
“We want Golf Canada members to see their achievements from score posting as badges of pride and measures of participation and improvement,” Ferkul said. “We also think it will be great when they receive validation of those achievements from their friends when they post their #MyGolfYear roundup on social media.”
With more than 270,000 Golf Canada members posting scores in 2022, the marketing team at the national sports organization started digging into the data that would eventually lead to #MyGolfYear months ago. Sully Syed, Golf Canada’s Senior Director of Digital Experience and Technology said that once his team started exploring the data behind the posted scores, several things caught his attention.
“Once we started getting through the score posting data, we really started learning about Golf Canada members,” Syed said. “We learned about the days of the week they play, what golf courses they play most, how far they will travel to play golf, and so much more about their golfing habits in 2022.”
The data also revealed several amazing individual member stories, like that of Jeff Forgrave—whose posted scores indicated he did a few things no one else in Canada did in 2022. Forgrave played golf in all 10 provinces, played 103 different golf courses and played in 50 different cities in 2022.
“I’m an overly avid golfer,” Forgrave admits. “I’ve previously played in all 10 provinces, but never in the same year. This year was one of extensive travels and a lot of golf.”
While Forgrave is a longtime golfer, there were other stories from brand new Golf Canada members like Kathryn McCully of Petitcodiac Valley Golf and Country Club in New Brunswick. As a new Golf Canada member in 2022, McCully logged 89 rounds of golf for the year.
“I plan to play as much, if not more in the coming seasons,” McCully says. “My goal is to get technical with my game and do regular lessons with hopes of becoming more consistent, confident and competitive,” she says, adding, “it’s addicting to add your scorecard into the Golf Canada App and watch your handicap hopefully improve.”
To learn more about Golf Canada and the benefits of membership, visit join.golfcanada.ca