If you scroll through a golfer’s smartphone, you’ll undoubtedly find a myriad of golf course images and swing videos. Most golfers enjoy capturing their golf experiences with their smartphone and sharing them with their friends via their favourite social networks – and now the Golf Canada Mobile App can be one of them.
The most recent version of Golf Canada’s Mobile App includes several enhancements that help golfers stay connected off the course, including a new friending system. The new version of the mobile app will also enable golfers to post images and videos to document, log and share great moments from their rounds.
Once you become friends with another Golf Canada Mobile App user, you’ll be able to follow their golfing experiences seeing their scores, photos and videos on your new in-app home screen feed. This home screen feed will also feature relevant news and stories from Canadian Golf. You’ll have the ability to like or comment on updates and also have the option to be notified of their updates via email or app push notifications.
“We recognize that many Canadians journeys with the game of golf are inherently social, this exciting update to the Golf Canada Mobile App, will enable golfers across the country to stay connected with their friends in a new and engaging way,” said Golf Canada Chief Marketing Officer Tim McLaughlin. “Whether it’s photos from a bucket-list course, a new career-low score, or telling your friends you’re headed out on a sunny Friday afternoon for a round, those conversations can all happen right within the Golf Canada Mobile App. We aim to create the largest golf centric social network in Canada.”
Golf Canada’s Mobile App is free for everyone, with an enhanced version available for Golf Canada members.
There are plenty of exciting features that already exist in the app. A major redesign and rebuild in 2020 introduced several enhancements including course GPS, enhanced stats tracking, game modes and Apple Watch compatibility. In 2022, live event features were added for patrons attending Golf Canada’s national golf championships – the RBC Canadian Open and CPKC Women’s Open.
Golf Canada also hopes the new features will encourage more Canadians to get outside, play golf and share their experiences. Research recently conducted by Golf Canada shows that while the No. 1 reason Canadians play golf was for physical activity, No. 2 is for socializing.
Golf Canada first launched its mobile app in 2013 as a member-only app that featured handicapping and scoring as its primary function.
The mobile app is a key component of Golf Canada’s digital marketing strategy designed to draw more people to the sport, improve the in-game experience and increase membership. It has also been developed in consultation with the provincial golf associations across Canada to ensure a grassroots connection.
“You are likely already talking with your golf buddies in a group chat, so Golf Canada wanted to help make it so you can add media and post in a place where everyone is alerted,” added McLaughlin. “This new friend functionality will give golfers even more reason to spend time engaging with what is already the #1 golf app in Canada.”
Golf Canada will continue to work on adding even more exciting updates in 2024. For now, the new update will let golfers from coast-to-coast share their photos, updates and start conversations with all those who love golf just as much as they do.