19th Hole

PGA of Canada launches Trade-in Network for clubs

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The PGA of Canada recently announced the launch of the PGA of Canada Trade-In Network.

The new national program enables golfers to trade-in their used golf clubs at any participating PGA of Canada Trade-In Network golf shop and apply the value of their trade-in towards the purchase of new golf equipment.

The program is closely based on a model which has proven very successful in the United States, where more than 12-million golfers to-date have tapped the value of their current used clubs in order to get into the latest technology at their local PGA Professional-staffed golf shop.

The PGA of Canada anticipates Canadian golfers will be equally as enthusiastic about stepping up to better equipment in the most economical way.

With the recent launch of the program, all PGA of Canada Professional-staffed golf shops now have the option to accept trade-ins towards new purchases. Most are just beginning to actively promote the new service to their members and customers.

As with all new consumer services, raising awareness is vital.

PGA of Canada Professional Lee Drydek, who has been actively promoting trade-ins at The Club at North Halton in Georgetown, Ont., has seen a very positive response to the trade-in opportunity from his customers.

“Everyone is aware they can trade-in their used cars and cell phones when it’s time for an upgrade, but they’re often surprised to hear they can do the same with their golf clubs,” Drydek says.

Drydek says that trading-up is the best way to stay current.

“Most of us wouldn’t consider hanging on to our cellphones for more than a couple years, yet many players have clubs in their bags that are several years behind in terms of their game-improvement technology,” he says. “An old cell phone will still make a call, but the new ones are so much easier to use and more powerful. It’s much the same with golf clubs. Trading-up is a great way for golfers of all skill levels to get into new equipment that will improve their performance, and by extension, their enjoyment of the game.”

The process of trading-up is made to be simple. Golfers can visit the PGA of Canada’s Trade-In Network website (http://tradein.pgaofcanada.com) to look up the trade-in value of their used clubs, print a trade-in estimate, and go to their local participating PGA of Canada Trade-In Network golf shop to receive a credit towards a new purchase. If no participating golf shop is nearby, golfers can contact the PGA of Canada Trade-In Network and they will facilitate the shipment of your trade-ins for direct payment.