Amateur Inside Golf House

International Thank a Superintendent Day Coming September 10, 2024

Turf crew replacing a golf hole
Golf Canada/ Bernard Brault

Mississauga, Ont.  The Canadian Golf Superintendents Association (CGSA), in conjunction with other global superintendent groups, is recognizing those who are essential to golf’s success with an international “Thank a Golf Course Superintendent Day,” encouraging all golfers, those who are in the golf business or anyone who benefits from the game to thank superintendents for their hard work and dedication to the game. 

“Thank a Golf Course Superintendent Day” will be celebrated September 10, 2024.

In addition to CGSA, other groups taking part in the global event include the Golf Course Superintendents Association of America (GCSAA), British and International Golf Greenkeepers Association (BIGGA), the Australia Sports Turf Managers Association (ASTMA), and The Federation of European Golf Greenkeepers Associations (FEGGA). All together the groups represent more than 31,000 golf course management professionals in 78 countries around the world.

The celebration will include commercials that will appear on the Golf Channel, print advertisements and social media messages sharing the many ways that superintendents benefit the game and their communities.

Golfers and others are encouraged to join in the conversation on social media using the hashtags “#ThankASuper” or “#ThankAGreenkeeper” depending on their country’s nomenclature. In addition, golf courses and other groups are encouraged to provide special recognition for their superintendent and course maintenance staff on Sept. 10. A social media tool kit will be available on golfsupers.com with materials to aid in the celebration. 

During the 2023 Thank A Golf Course Superintendent Day, social media messages reached more than 14.7 million followers around the world while broadcast media reached an additional 18 million people.

Inside Golf House RBC Canadian Open

RBC Canadian Open Tournament Director Bryan Crawford named Commissioner of the Ontario Hockey League

Bryan Crawford
Bryan Crawford Photo: Kevin Sousa/Golf Canada

RBC Canadian Open Tournament Director Bryan Crawford will be leaving the organization as he has accepted the role of Commissioner with the Ontario Hockey League.

“Bryan has played an instrumental role in the growth of the RBC Canadian Open into one of Canada’s signature sport properties and we are extremely appreciative of his contributions over the past six years as Tournament Director,” said Golf Canada CEO Laurence Applebaum. “Bryan is a talented and dynamic sports executive who has made a wonderful impact on our team and our National Men’s Open Championship during his time with Golf Canada. He is well positioned for continued success in leading the Ontario Hockey League.”  

Since joining Golf Canada in 2018, Crawford has been leading force in the continued elevation and commercial growth of the RBC Canadian Open, which has become a festival experience featuring world-class golf, music and food experience. Crawford has also worked with the PGA TOUR’s Tournament Advisory Council, serving most recently as its Vice-Chair. A former member of the Toronto Argonauts Football Club, Crawford has previously worked in leadership positions with Basketball Canada and Ontario University Athletics (OUA).

CPKC Women's Open Inside Golf House RBC Canadian Open

Audi Canada extends partnership as the premier automotive partner of Golf Canada

Audi GC lockup

May 30, 2024 – Golf Canada and Audi Canada are proud to announce the extension of their partnership that will see the luxury automotive brand remain the Automotive Partner for Golf Canada, the RBC Canadian Open and CPKC Women’s Open through 2025.

As part of the renewed partnership, Audi Canada will continue to deliver premium experiences at both of Canada’s National Open Championships, the RBC Canadian Open and CPKC Women’s Open. In addition, Golf Canada and Audi will collaborate on the “Canadian National Audi quattro Cup”. The Audi quattro Cup is the world’s largest amateur golf tournament.

Since its founding in Germany in 1991, 38 nations have participated in the Audi quattro Cup. The tournament currently attracts about 70,000 players a year across the world. More than 2.1 million golfers have participated in Audi quattro Cup competitions during the previous 33 years, establishing the competition’s impressive global expansion.

“We are very excited to extend our partnership with Audi Canada, who have been a tremendous partner of Golf Canada with a collective vision of advancing the sport of golf in our country with precision and excellence,” said Laurence Applebaum, Chief Executive Officer, Golf Canada. “We look forward to continuing to offer golf fans unique experiences at both of our National Open Championships.”

Golf Canada and Audi Canada are committed to inclusivity and diversity and removing barriers from the game of golf, while helping to grow the women’s game in Canada. With this focus, Audi will introduce the Audi Precision Award at the 2024 CPKC Women’s Open, July 23-28 at Earl Grey Golf Club in Calgary, Alberta. The Audi Precision Award will reward the tournament’s “most precise player” and a donation will be made in the winner’s name to a local charity that focuses on growing and advancing women’s golf. More details will be announced at a later date.

“Golf Canada has been a strong strategic partner supporting the growth of our business and the Audi quattro Cup, the world’s largest amateur golf tournament. We are proud to expand our partnership, working together to remove barriers for underrepresented groups. We look forward to the continued partnership and shared spirit of growth with Golf Canada,” said Joseph Ottorino, Head of Marketing, Audi Canada.

As part of the continued partnership, Audi Canada will also remain as the Presenting Partner of the Golf Canada Mobile App. The Golf Canada Mobile App continues to be the all-in-one place to track progress and connect with colleagues and friends. The Golf Canada Mobile App offers users an exceptional experience while at the RBC Canadian Open and CPKC Women’s Open. For more information on the Golf Canada Mobile App, please click here. To download on Apple devices click here, to download on Google Play devices, click here.

ABOUT AUDI
The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. Audi and its partners are present in more than 100 markets worldwide.

In 2023, the Audi Group delivered 1.9 million Audi vehicles, 13,560 Bentley vehicles, 10,112 Lamborghini vehicles, and 58,224 Ducati motorcycles to customers. In the 2023 fiscal year, Audi Group achieved a total revenue of €69.9 billion and an operating profit of €6.3 billion. Worldwide, an annual average of more than 87,000 people worked for the Audi Group in 2023, more than 53,000 of them at AUDI AG in Germany. With its attractive brands and numerous models, the group is systematically pursuing its path toward becoming a provider of sustainable, fully networked premium mobility.

CPKC Women's Open Inside Golf House RBC Canadian Open

theScore BET and Golf Canada Announce multi-Year Partnership Extension

theSCORE Bet and GC

theScore BET to Continue as Exclusive Official Gaming Partner of Canada’s Premier Men’s and Women’s Golf Championships

TORONTO (May 29, 2024) — PENN Entertainment (“PENN” or the “Company”) announced today that it has reached an agreement with Golf Canada on a multi-year extension for theScore BET to continue as the organization’s exclusive Official Gaming Partner. The partnership includes sponsorship of Canada’s marquee national golf championships, the RBC Canadian Open and CPKC Women’s Open.

The agreement provides theScore BET with access to activate across Golf Canada’s high-profile events and large digital footprint. Over the last three years since the partnership commenced, theScore BET has created unique and highly engaging on-course activations across Golf Canada events, including theScore BET Skyline Seats, Hole Zero and the Greenside Lounge.

“Golf Canada has been a tremendous partner over the last three years, and we are extremely pleased to extend our relationship,” said Jason Birney, VP of Operations, PENN Interactive. “The RBC Canadian Open and CPKC Women’s Open are foundational, best-in-class events that we’re proud to align theScore BET brand with. Through our sponsorship and creative on-site activations, we look forward to providing golf fans with unique and memorable experiences in the years ahead.”

“We are thrilled to have theScore BET continue as Golf Canada’s Official Gaming Partner,” said Craig Sharp, Golf Canada’s Senior Director, Partnerships. “theScore BET has consistently elevated the spectator experience at our National Open Championships and we look forward to integrating their innovative and exciting fan engagements as we continue our partnership.”

The deal provides theScore BET with access to digital marketing opportunities around both tournaments and through Golf Canada’s database. The 2024 RBC Canadian Open takes place this week at Hamilton Golf and Country Club and theScore BET will be on site with its popular Members Lounge located in The Rink at the 13th hole. The Members Lounge offers theScore BET account holders access to a reserved space with amenities and great views of the course.

The 2025 RBC Canadian Open will take place at TPC Toronto at Osprey Valley in Caledon, Ont. and the 2025 CPKC Women’s Open will take place at Mississaugua Golf and Country Club in Mississauga, Ont.

About theScore BET
theScore BET, a wholly owned subsidiary of PENN Entertainment (Nasdaq: PENN), is a natively built mobile Sportsbook and Casino product available in Ontario. Available on mobile and desktop, theScore BET delivers an immersive and holistic mobile sports betting experience, including a comprehensive range of pregame and in-play bet types across all major sports leagues and events. It uniquely integrates with the company’s flagship media app, theScore, to provide a suite of cutting-edge features that seamlessly bring media and betting together in one ecosystem. theScore BET is regulated by the Alcohol and Gaming Commission of Ontario and operates in Ontario pursuant to an operating agreement with iGaming Ontario. theScore BET is an RG Check accredited operator and is committed to making gaming safe and fun for its players.

Amateur Inside Golf House

GJAC Virtual Summit presented by RBC: Economic Impact of Golf in Canada

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The Golf Journalists Association of Canada (GJAC) Virtual Summit presented by RBC: Economic Impact of Golf in Canada took place May 24, 2024, as part of an ongoing GJAC series intended to help membership stay connected, as well as to generate discussion and opportunities around important issues in the game.

GJAC Virtual Summits presented by RBC are recorded for public viewing. You can watch this recording below.

The format consists of a moderated question and answer period, followed by a brief opportunity for questions from attendees. 

Panelists for this Virtual Summit included:

Moderator: Dan Pino, Golf Canada

Inside Golf House

Connect Hearing named Official Hearing Healthcare Partner of Golf Canada, the RBC Canadian Open and the CPKC Women’s Open

Connect Hearing and Golf Canada

Golf Canada is thrilled to announce Connect Hearing as the Official Hearing Healthcare Partner of Golf Canada. This partnership marks a significant milestone in enhancing the well-being and hearing care accessibility for the golfing community across the country.

As a trusted leader in hearing healthcare, Connect Hearing is renowned for its commitment to improving the lives of individuals through innovative hearing solutions and personalized care. Through this partnership with Golf Canada, Connect Hearing aims to extend its support to the golfing community by promoting awareness of hearing health.

Connect Hearing will provide educational resources and solutions to golfers, coaches, and fans alike. By raising awareness of the importance of hearing health and offering convenient access to essential services, Connect Hearing and Golf Canada aim to empower individuals to prioritize their hearing health while enjoying the game they love.

Connect Hearing is set to offer spectators an exclusive experience at two prestigious golf events – the RBC Canadian Open and CPKC Women’s Open – through its innovative activation, the Connect Hearing Listening Lounge. Situated amidst the excitement of the tournament, this viewing lounge promises panoramic views of the course coupled with invaluable insights into maintaining optimal hearing health.

Guests visiting the Connect Hearing Listening Lounge will not only enjoy front-row seats to witness professional golfers in action but can engage with Connect Hearing experts. Here, they will gain access to vital information and resources aimed at enhancing their understanding of hearing health and its impact on overall well-being.

Inside Golf House

Cottage Springs launches exclusive Transfusion drink and renews partnership into 2027

Cottage Springs Transfusion Banner

Golf Canada’s Official Ready to Drink Partner, Cottage Springs, is proud to announce the creation of an exclusive product tailored for golf enthusiasts, only available at Golf Canada’s Professional Championship events. This collaboration unveils the launch of the Cottage Springs Transfusion, a refreshing beverage crafted specifically for the discerning tastes of golfers.

The Transfusion is a modern twist on the classic golf cocktail, crafted to deliver a blend of flavours that perfectly complement the leisurely pace of a day on the golf course. Featuring a delightful blend of vodka, real grape juice, zesty ginger and fresh lime, this new, limited edition release contains only 3g of sugar and 120 calories per 355mL can.

“As a Canadian company that values innovation, we are thrilled to introduce the Cottage Springs Transfusion” said Keith Walker, VP of marketing at Cottage Springs. “The creation of the Transfusion reflects our commitment to excellence, as we aim to enhance the enjoyment of golfing events across the country.”

Spectators will have the opportunity to taste this iconic drink at Hamilton Golf and Country Club, where Cottage Springs will be activating both in the Fare Way, and with a public grandstand and beverage cart on 13 where fans can enjoy the atmosphere as their favourite PGA TOUR players come through the popular rink hole.

“We are excited to collaborate with Cottage Springs to offer this unique beverage experience to our fans,” said David Vladars, Director, Partnerships at Golf Canada. “The Cottage Springs Transfusion adds a new dimension to our championships, further enhancing the overall atmosphere and enjoyment of the event.”

The launch of the Cottage Springs Transfusion marks a significant milestone in the partnership between Cottage Springs and Golf Canada, setting the stage for future collaborations aimed at enhancing the golfing experience for enthusiasts nationwide.

Moreover, Cottage Springs has also renewed their partnership with Golf Canada and will serve as the official Ready to Drink Partner until the end of 2027.

Cottage Springs and Golf Canada are thrilled to continue this partnership, ensuring that golfers across the nation can enjoy premium, signature beverages while experiencing the camaraderie and excitement of the sport. This extended partnership reaffirms a mutual commitment to fostering memorable moments on and off the green, enriching the golfing experience for years to come.

For more information about Cottage Springs and its products, visit www.cottagesprings.ca. To learn more about Golf Canada and upcoming championships, visit www.golfcanada.ca.

About Ace Beverage Group
Ace Beverage Group (“ABG”) is a leading better-for-you (“BFY”) beverage alcohol company in Canada. Its flagship brand, Cottage Springs, is one of the biggest and fastest growing ready-to-drink brands in Canada. Additional popular brands include Ace Hill, Cabana Coast and Casa Del Rey. ABG’s mission is to develop, launch and market the world’s best tasting BFY alcoholic beverages.

Inside Golf House

Magic becomes official Window and Doors partner of Golf Canada

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Golf Canada and Magic Window (Magic) announced a multi-year partnership that will see Magic become the official Window and Doors partner of Golf Canada and the RBC Canadian Open.

“Golf Canada is proud to welcome Magic as the official Window and Doors partner of Golf Canada and the RBC Canadian Open,” said Craig Sharp, senior director, partnerships, Golf Canada. “Magic is well recognized for their innovative and award-winning products, which are designed and manufactured right here in Canada. We are pleased to have them join Golf Canada as a partner with Canada’s National Men’s Open Championship.”

Magic is an Ontario-based designer and manufacturer of revolutionary windows, sliding patio doors, and folding glass wall systems. From its inception in 1979, Magic’s sole focus has been to develop innovative window and door technology that solves issues associated with traditional window and door design. Magic’s portfolio has grown to include crank-less casement window hardware, retractable bug screens, retractable solar shades / thermal blinds, and bi-folding door systems. Magic aims to perfect the customer journey by managing every aspect of the sales process; including sales, installation, and after-market service.

“We’re proud to become the official Window & Door Partner of Golf Canada and Canada’s National Men’s Open Championship through 2026. This groundbreaking partnership marks the first time a Canadian home improvement brand has partnered with Golf Canada and the PGA TOUR’s RBC Canadian Open. We’re excited to introduce Canadian homeowners to our innovative products at the PGA TOUR’s premiere Canadian event while helping to grow the great game of golf in Ontario and across Canada,” said Lior Goldenberg, managing director, Magic.

Magic will have a unique on-course activation at the RBC Canadian Open on the 17th tee of Hamilton Golf and Country Club that will provide a spectacular view overlooking the property with great views of the hole. In addition, Magic will have an activation located in The Fare Way featuring The Keg adjacent to the 18th green where their leading-edge window technology will be on display along with brand ambassadors that will educate spectators on the product itself.


For more information about Magic, please visit www.magicwindow.ca/.

Inside Golf House

Winners of the National Facility Awards for Junior Golf announced

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Golf Canada is honoured to recognize the winners of its National Facility Awards for Junior Golf presented by Humi from the 2023 season.

The National Facility Awards for Junior Golf is a program designed to acknowledge the crucial contribution of golf facilities and academies to the growth of young golfers throughout Canada. These awards celebrate the facilities that have notably influenced the progression of junior golf within their local communities throughout the 2023 season.

“The 2023 season produced another outstanding number of facilities that are offering exceptional support of junior golf in Canada,” said Laurence Applebaum, Golf Canada’s Chief Executive Officer. “The National Facility Awards for Junior Golf is a program that sets out to recognize the role that facilities and academies play in growing and developing junior golf athletes. Promoting golf engagement while cultivating Canada’s future generation of elite athletes are integral aspects of Golf Canada’s mission. We extend our sincere gratitude to all facilities across Canada that champion and prioritize junior golf in their communities, and we eagerly anticipate the honour of recognizing our 2023 award winners.”

The winners and finalists of the National Facility Awards for Junior Golf will be officially recognized at the Canadian Golf Hall of Fame’s induction ceremony on Tuesday, May 28 during the 2024 RBC Canadian Open at Hamilton Golf and Country Club.

The 2023 winners and finalists of the National Facility Awards for Junior Golf are:

Junior Golf Opportunity Award

Awarded to the facility that provides exceptional access and membership opportunities for junior golfers. Special consideration is given to facilities with strong non-family sponsored junior programs and facilities with fundraising programs that help athletes compete at provincial, national, and international competitions.

Winner: Sawmill Golf Club (Fenwick, Ontario)

Finalist: Revelstoke Golf Club (Revelstoke, British Columbia)

Finalist: Tangle Creek Golf Club (Thornton, Ontario)

Finalist: River Hills Golf & Country Club (Clyde River, Nova Scotia)

Grassroots Junior Program of the Year

Awarded to a facility or academy program that is excelling at creating new junior golfers through local programming.

Winner: Deep River Golf Club (Deep River, Ontario)

Finalist: Lakewood Golf Resort (Sylvan Lake, Alberta)

Competitive Junior Program of the Year

Awarded to a facility or academy program with many junior athletes competing in provincial and national championships and earning strong results in those championships.

Winner: Royal Ottawa Golf Club (Gatineau, Quebec)

Tournament Host of the Year

Awarded to a facility that gives back to youth golf by embracing the opportunity to host junior competitions. The facility creates an excellent tournament experience for players and involves the local community through volunteers and fundraising support.

Winner: South Muskoka Curling & Golf Club (Bracebridge, Ontario)

Youth on Course Program Location of the Year

Awarded to the facility that hosted the largest number of Youth on Course rounds in the calendar year.

Winner: Shaganappi Point Golf Course (Calgary, Alberta)

First Tee – Canada Program Location of the Year

Awarded to a First Tee – Canada program location that demonstrates excellent enrollment in First Tee programming and makes a significant impact on growing participation among youth within its community.

Winner: Fraserview Golf Course (Vancouver, British Columbia)

Nomination and Selection process

From September 1 to October 31, 2023, all individual members and facility members of Golf Canada were able to nominate facilities for each award category.

All nominations were reviewed and feedback about nominees was provided by members of the Golf Industry Advisory Council, Sport Committee, and Amateur Championships Committee. Final award selections were made by Golf Canada staff.

Nominations for the 2024 National Facility Awards for Junior Golf are expected to open in September 2024.

Inside Golf House

Humi becomes official partner of Golf Canada

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Multi-year partnership includes sponsorship of Golf Canada’s National Open Championships
and support of Golf Canada Member Facilities across the country.

Golf Canada and Humi announced a multi-year integrated partnership that will see Humi become the official payroll, human resources, and benefits partner of Golf Canada.

The partnership extends across Golf Canada’s National Open Championships – the RBC Canadian Open and the CPKC Women’s Open. In addition, Humi will become the inaugural Presenting Partner of Golf Canada’s National Facility Awards for Junior Golf.

“Golf Canada is proud to announce this multifaceted partnership with Humi, aimed at elevating numerous initiatives to foster inclusive and diverse opportunities throughout the golf season,” said Laurence Applebaum, CEO, Golf Canada. “We have integrated the Humi platform into our People and Culture operation and look forward to their enhanced impact on Canadian golf.”

Humi will also become the presenting partner of the Lodge Hospitality Suites at both the RBC Canadian Open and CPKC Women’s Open. In this capacity, Humi will elevate the experience for all corporate hospitality guests within these exclusive spaces.

Humi’s partnership position will extend to support the CPKC Women’s Leadership Summit, an annual summit during the CPKC Women’s Open that engages influential leaders from both the business and sports world. The CPKC Women’s Leadership Summit embodies Humi’s dedication to fostering inclusivity and empowerment, by featuring impactful speakers with diverse perspectives on topics such as diversity of thought and women in leadership positions.

“Humi is committed to supporting Canadian businesses, which is why we’re thrilled to partner with Golf Canada – a leading Canadian organization and valued client. They do amazing work to support the spirit of golf for all Canadians, as well as a network of golf courses across the country, which serve as the bedrock of the sport. We look forward to working together with Golf Canada to support hard working Canadians from coast to coast,” said Kevin Kliman, CEO of Humi.

Founded in 2016, Humi launched as a simple cloud-based web app that stored employee data. Today, Humi has become the best all-in-one people operations software solution for Canadian businesses. Creating safe and inclusive environments that embrace diverse backgrounds, perspectives, and opinions remains a core value at Humi. As a part of this commitment, Humi’s partnership will focus on enhancing experiences at Golf Canada’s events that foster inclusive experiences and environments for all.

Through their expertise in people operations solutions, Humi will provide additional support to Golf Canada member golf clubs and facilities via best-practice resources and relevant industry case studies. In addition, their support will extend into the Golf Canada Facility Awards for Junior Golf presented by Humi, with a donation of $1,000 to each winning facility to be invested back into junior golf initiatives. More details on the program can be found here www.golfcanada.ca/national-facility-awards-for-junior-golf/.