19th Hole

The R&A launches One Club membership initiative for golf fans worldwide

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St Andrews, Scotland: The R&A today launched One Club, an evolution of its direct-to-consumer membership initiative designed to transform how fans and golfers around the world experience the sport year-round. 

One Club is free to join and provides members with a comprehensive array of year-round benefits, rewards, exclusive content and unique access to The Open, AIG Women’s Open and other prestigious R&A Championships. This includes the launch of a new global streaming service, R&A TV, powered by Endeavor Streaming.

It will also offer fans money-can’t-buy experiences and access to premium coaching and playing opportunities, allowing avid golfers and fans to take their passion for the sport to the next level. Members can interact directly through the platform by providing user-generated content and sharing their own stories and experiences of golf.

“We want golf to be more accessible and appealing for people of all ages and backgrounds,” said Neil Armit, Chief Commercial Officer at The R&A. “One Club helps to achieve this by bringing fans and golfers closer to the sport they love, whether that is through the excitement and drama of our Major Championships or the enjoyment they derive from playing the sport year-round.”

Key membership features of One Club include:

One Club is now available to sign up for free. For more information and a full listing of launch partners and benefits, visit OneClub.golf.