Titleist introduces the third generation of its AVX golf ball, improving upon short game spin and control, increasing driver distance, and providing even softer feel. The original AVX was engineered by Titleist in 2018 as a performance alternative to its flagship Pro V1 and Pro V1x by offering the lowest flight, lowest spin and softest feel of the three premium offerings. The new AVX reflects further advancements in the brand’s industry-leading multi-component technology with additional breakthrough results for golfers who prioritize distance and extremely soft feel in a urethane covered golf ball.
“Flight, Spin, and Feel are three key performance attributes we evaluate during our green-to-tee fittings and golf ball selection,” said Frederick Waddell, Director of Golf Ball Product Management, Titleist. “AVX provides a low flight, low spin, exceptionally soft feel alternative to Pro V1 and Pro V1x. With these three golf balls, plus Pro V1x Left Dash, every golfer that prioritizes performance can find a precise fit for their game.”
“With new AVX, we focused on what AVX golfers are asking for: improving upon the already incredible distance and feel that golfers love, while enhancing greenside spin,” added Waddell. “We achieved this by softening the urethane cover to achieve greater short game performance, while adding a new core formulation for speed, and new aerodynamics for flight stability and more distance.”
AVX is a premium, technologically advanced golf ball, and the golfers who play it choose AVX because it gives their specific game a performance advantage.
“All components of a golf ball are connected when it comes to performance,” said Mike Madson, Director of Aerodynamics and Research Engineering, Titleist. “When we set out to increase distance and enhance greenside spin, we looked at every layer of the golf ball for improvements. New AVX includes improvements to the core formulation, cover and aerodynamics. The dimple pattern is an area of constant innovation. We continuously design and test new dimple configurations so we can match an aerodynamic pattern specific to the golf ball construction. With AVX, the 348 catenary dimple pattern is optimized specifically for the low flight window of AVX to produce maximum distance.”
The AVX is offered in both white and optic yellow, available in golf shops worldwide starting on Feb. 4, 2022.