19th Hole

Titleist introduces new U-Series utility irons

FAIRHAVEN, Mass. – The new Titleist U-Series utility irons offer two unique models – U•500 and U•510 – designed to expand a player’s shot options at the top end of the bag. Called “utility irons” for a reason, the new U•500 and U•510 models produce more distance than a standard iron and less spin than a hybrid – delivering that one shot a golfer needs precisely when it’s needed.

Available for fittings beginning Aug. 8 (and in golf shops Aug. 30), Titleist U-Series utilities combine forged L-face technology with extreme amounts of high-density tungsten to deliver higher launch and faster ball speeds for game-changing long iron performance:

The U•500 is the player’s utility iron designed for superior shot making. The extremely versatile, low loft utility features a compact shape that delivers high launch with a soft landing and precise distance control.

The U•510 provides hybrid-like performance in a forgiving, muscular iron shape. The high-launching, easier-playing utility offers a larger, wide-sole design for consistent shot-after-shot performance. U•510 creates such a powerful combination of distance, launch and forgiveness that Titleist engineers were able to create a 16-degree 1-iron that is very playable from both the tee and turf.

Already the most played utility irons on the PGA Tour – and in the bags of Adam Scott, Jordan Spieth and Jimmy Walker – the new U-Series will be prominently on display this week at the Open Championship, where U•500 and U•510 will be the #1 utilities in play at Royal Portrush. Bernd Wiesberger, winner of last week’s Scottish Open, played a U•500 3-iron.

“There are a lot of golfers out there who don’t want to play a hybrid, but are still searching for that kind of performance at the long end of their iron set,” said Josh Talge, Vice President, Titleist Golf Clubs. “They want to be able to launch it higher and farther, they want to be able to shape shots, they want to be able to land it close to the hole – they just want to do it with an iron in their hands. Everything that went into U•500 and U•510 was geared towards giving these golfers the performance, look and feel they’ve always hoped for in a long iron, and maybe didn’t think was possible.”

Beginning Aug. 8, golfers can experience the launch and speed of U-Series utilities by attending a Titleist Fitting and Trial event (including Titleist Thursdays) being held at hundreds of locations nationwide. To find an event, or book a free fitting with a Titleist Product Specialist, golfers should visit www.titleist.ca/events​.


“U•500 is the incredibly versatile utility iron that tour players have been asking us for,” said Marni Ines, Director of Iron Development, Titleist Golf Club R&D. “It shares a similar size and shape to our prior generation T-MB iron, but has been completely reimagined to give players specialized long iron performance. It’s faster, launches higher, lands softer, and feels better through impact. As you go up in the set and down in loft, everyone eventually can use help with launch. But from what we’re seeing on tour, it’s a club that can be hit almost as high as you want or as low as you want, and players are really gravitating toward that versatility.”

The U•510 is a muscular, wide-soled utility iron that provides hybrid-like performance with incredible forgiveness.

• The Larger, more forgiving blade features a wide sole that promotes easy launch from the tee or turf.

• Strategic High Density Tungsten Weighting (95 grams on average) produces a low and deep CG for maximum launch with shot-stopping control, and a high MOI for stability and forgiveness.

• A forged SUP-10 L-Face Insert maximizes ball speed for more distance.

• Loft Options: 1I (16º), 2I (18º), 3I (20º), 4I (22º)

Titleist U-Series U•500 and U510 utility irons will be available worldwide on Aug. 30, 2019, at Titleist authorized golf shops. MAP $329.99 CAD. Learn more at www.titleist.ca