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TaylorMade introduces 2015 headwear lineup
CARLSBAD, Calif. – TaylorMade Golf has introduced its all-new 2015 headwear collection. The complete lineup of men’s and women’s caps, visors and beanies deliver on-course performance with a casual, lifestyle appeal for all golfers.
New for 2015 TaylorMade has partnered with New Era, a leading cap manufacturer, to create a unique product offering for golfers who seek performance without sacrificing style. Included in the Canadian New Era lineup is the TM 39THIRTY stretch fit cap. The cap will be played on Tour and feature TaylorMade’s 3D front embroidery and side equipment branding, New Era flag back embroidery and a moisture-absorbing sweatband with antimicrobial finish to resist odor. For casual wear, the Pipeline 39THIRTY stretch fit features a TaylorMade front patch and New Era flag side embroidery.
“As the leading brand in sports headwear, partnering with TaylorMade was a logical step for us to further authenticate our brand as we enter the golf market,” said Chris Koch, CEO of New Era. “As a result of this partnership, we look forward to seeing our caps worn on Tour by many of the best players in the world.”
Adding to TaylorMade’s lifestyle line is the TM 1979, TM 1983, Tradition and the TM Casual. Both the TM 1979 and TM 1983 feature 3D heritage TaylorMade front embroidery, commemorative side label, adjustable tuck-in back strap, moisture-wicking sweatband and cotton twill fabric with 50 UPF. The Classy Trucker is built with a pre-washed mesh, moisture-wicking sweatband, adjustable snapback closure and TaylorMade front patch.
“The goal of our lifestyle line was to provide off-the-course casual headwear for golfers,” said Paul English, Senior Director, TaylorMade Golf Accessories. “Our Classy Trucker’s pre-washed mesh provides a comfortable fit, while our heritage logo caps pay homage to TaylorMade’s history in a fun way with our cool, classic logos.”
Other notable pieces from the 2015 headwear collection include the Tour Radar cap and visor with adjustable tuck-in back strap, the Storm Hat and Bucket with a full seam-sealed crown and Tour Reversible Beanie.
The TaylorMade ladies’ line features the Women’s Tour cap and visor with adjustable tuck-in back strap.
Arriving in February 2015, the entire collection will be available at select retailers and on TaylorMadeGolf.ca, with MSRPs ranging from $24.99 to $34.99 (CDN).