How does the No. 1 Ball in Golf continue to get better year-after-year?
Well, 2025 marks the 25th anniversary of the iconic Titleist Pro V1 (with its sibling product, the Pro V1x not far behind) and it’s a product that continues to out-perform itself with each passing season – in the most impressive of ways.
A quarter-century of breakthrough ball innovation came with the new Titleist Pro V1 and Pro V1x (which was introduced in 2003) golf ball launch in October. The balls have, over the last 25 years, been played in competition on the PGA Tour more than six times the nearest competitor. The challenge for the Titleist R&D department over the last two-plus decades, however, has remained constant: How do you make the best performing, most consistent golf balls in the game even better?
The team works through a collaborative process that has no beginning or end – it’s rooted in continuous feedback, rigorous testing, world-class manufacturing, and then performance validation.
“If you look at the early success of players who achieved record-setting performances, the results spoke for themselves.”
The new Pro V1 and Pro V1x is the big equipment story for Titleist, a long-time Golf Canada partner, in 2025 and the new golf balls are chalk full of little improvements to help golfers – no matter their skill level.
They’re both engineered to deliver more speed off the tee, more spin with the wedges, and more control with the irons. All the new models boast a faster high gradient core – re-worked to maintain low long-game spin, increase ball speed, and add spin on shots into and around the greens.
Both the Pro V1 and Pro V1x have similar durability (and are very similar off the tee) but the Pro V1x spins more on iron and wedge shots into the green and the Pro V1 has a softer overall compression (Pro V1x is firmer because of its dual core construction).
“The golf ball has to do everything,” says Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “Each of our golf ball models is optimized for distance off the tee, and with 2025 Pro V1 and Pro V1x in particular, we’ve realized a speed gain while unlocking even better iron and wedge performance. All of which will help players shoot lower scores.”
Other new products from Titleist in the early part of 2025 include new Scotty Cameron Studio Style putters (12 models available and dubbed the, “most significant re-design” of the Scotty Cameron blade putter offering in recent history) and the launch of the all-new GT1 driver, fairway wood, and hybrid (an ultra-lightweight configuration designed to deliver fast ball speeds, high launch, and increased stability), while new Titleist irons are set to come out in August.