PONTE VEDRA BEACH, FLORIDA – Marking the culmination of a long-term strategic planning process designed to best serve fans through traditional broadcast, Over-the-Top streaming (OTT) and emerging technologies, the PGA TOUR today announced its new nine-year domestic media rights portfolio for 2022-2030.

“Following a comprehensive process of studying the market, talking to all interested parties and analyzing our various options, we’re excited to announce that we have entered into new agreements with our existing partners ViacomCBS and Comcast/NBC Sports Group, while establishing a new long-term relationship with Disney and ESPN+,” said PGA TOUR Commissioner Jay Monahan. “We were extremely pleased with the interest we received from the market – both with incumbents and other media companies – and are excited that our current partners shared our vision for the future, and we are equally excited to be back in business with Disney and ESPN+.  These new deals will be a major win for our fans, bringing an elevated commitment from all three partners to help us expand and innovate our content and its delivery.”

Financial details will not be disclosed, but Monahan continued, “The nine-year deals will put us in a position to significantly increase player earnings, deliver more value to our tournaments and sponsors, and ultimately allow us to continue to grow our charitable footprint. Additionally, we are now able to reinvest in our sport in a way never before possible, including production, personnel and technology, and are well positioned to best serve and grow our fanbase in the years to come.”

Broadcast & Cable Television

CBS and NBC will maintain weekend coverage of most FedExCup tournaments, with CBS averaging 19 events and NBC eight events each season through the life of the agreements.  Under the new schedule, one network will televise all three FedExCup Playoffs events each year, starting with NBC in 2022 and generally alternating with CBS, creating powerful, three-week coverage of the conclusion of the race for the FedExCup.

NBC Sports Group also will continue as the TOUR’s cable partner, with GOLF Channel providing all early-round coverage and early weekend coverage of every FedExCup event each season, along with PGA TOUR Champions and the Korn Ferry Tour. Further strengthening the ties, the TOUR and NBC Sports will expand their collaborative content and programming relationship.

Another central component of the new agreements will see the PGA TOUR assume responsibility of the onsite production area and technical infrastructure each week, enabling the TOUR to more efficiently aggregate, distribute and develop content for its various platforms worldwide. CBS and NBC will still use their own production and announce teams, led by their producers, directors and production personnel.

Additionally, the TOUR and its media partners will collaborate on creating more sponsorship and marketing opportunities, inside and outside PGA TOUR golf coverage, including access to the vast resources of ViacomCBS, Comcast/NBC Sports Group and Disney and ESPN+.

“We’re excited to extend NBC Sports’ historic partnership with the PGA TOUR as its foundational media partner.  We will continue to utilize our extensive platforms to showcase golf with unparalleled live tournament coverage, comprehensive news and high-quality content. Golf is a part of NBCUniversal’s DNA across our broadcast, cable, streaming and digital properties – nowhere more so than GOLF Channel,” said Pete Bevacqua, President, NBC Sports Group. “With more live golf coverage than all other U.S. media companies combined, our relationship with the PGA TOUR also includes THE PLAYERS and Presidents Cup, as well as elevating the PGA TOUR Champions, Korn Ferry TOUR and LPGA Tour via our world-class coverage.”

“Extending our successful long-standing relationship with the PGA TOUR was a top priority, and we are thrilled to add nine more years to this terrific partnership,” said Sean McManus, Chairman, CBS Sports. “As the PGA TOUR’s primary broadcast network, we are excited to showcase over two-thirds of all broadcast network coverage of the PGA TOUR, expand our schedule with all three FedExCup Playoffs events in alternate years, and to increase our use of PGA TOUR content across all CBS Sports platforms, with even more expansive content exclusivity.  For over 60 years the PGA TOUR, its tournaments and sponsors have been outstanding partners. We look forward to many more years of growth and success together.”

PGA TOUR LIVE on ESPN+

For the first time, the TOUR’s digital rights were negotiated concurrently with its linear offering and will have a new, exciting, direct-to-consumer home: ESPN+. As a result of the new agreement, PGA TOUR LIVE – the TOUR’s subscription video service that was launched in 2015 – will live exclusively on ESPN+ beginning in 2022 and will be dramatically expanded to include multiple live content channels nearly every week of the FedExCup season.

Jimmy Pitaro, President, ESPN and co-Chairman, Disney Media Networks said, “We are looking forward to working with the PGA TOUR to bring current and future golf fans the next generation of TOUR coverage. ESPN+ will offer golf fans unprecedented access and storytelling at an incredible value on the industry’s leading sports streaming platform.” 

Rick Anderson, Chief Media Officer, PGA TOUR added, “The relationship with Disney and ESPN+ gives the TOUR the opportunity to expand and diversify audiences, and the TOUR and ESPN will work together to bring new and unique content to our fans.”  

ESPN+, the leading sports streaming service from Disney’s Direct-to-Consumer and International (DTCI) segment and ESPN, has grown quickly to reach 7.6 million subscribers (as of February 3, 2020) and the new relationship will provide a significant growth opportunity for PGA TOUR content via ESPN+’s digital reach, innovative platform and young and diverse audience.

PGA TOUR LIVE on ESPN+ will bring fans more access to the 30,000-plus golf shots hit each week on the PGA TOUR by delivering more than 4,000 hours of live streaming coverage annually.  PGA TOUR LIVE on ESPN+ will include live coverage from 36 tournaments – from the TOUR’s Hawaii events in January all the way through the year – with at least 28 events having four full days of coverage, with four simultaneous live feeds each day. PGA TOUR LIVE on ESPN+ will also feature on-demand replays of PGA TOUR events, original golf programs, edited speed round recaps and more.

All of this will be available to ESPN+ subscribers as part of the base subscription, alongside more than 12,000 other live sporting events, an unmatched lineup of studio programs, original series and documentaries, along with a library of other, on-demand programming.

ESPN+ is available through the ESPN App, (on mobile and connected devices), ESPN.com or ESPNplus.com.  It is also available as part of a bundle offer that gives subscribers access to Disney+, Hulu (ad-supported), and ESPN+ at a discounted price. 

LPGA

As part of its Strategic Alliance with the LPGA, the PGA TOUR also successfully negotiated rights agreements that will see the LPGA Tour continue as anchor programming on GOLF Channel, along with expanded exposure for LPGA Tour events on NBC and CBS each year, beyond the U.S. Women’s Open, KPMG Women’s PGA Championship and AIG Women’s British Open, which are already on network.

Specifically, the TOUR secured the long-term extension of the LPGA/GOLF Channel partnership (2022-2030) with ancillary programming, including a season preview, season review and Road to the CME Group Tour Championship.  In addition, GOLF Channel will provide dedicated programming for the Symetra Tour each year, as well as enhanced marketing and promotional assets and expanded benefits for LPGA sponsors.

As part of the agreement, the LPGA maintains control of all of its media rights outside the United States and receives expanded digital content rights. 

“This agreement is an important milestone in the strategic partnership between the LPGA and the PGA TOUR and a great example of the collaboration happening among golf’s biggest stakeholders,” said LPGA Tour Commissioner Mike Whan. “Thanks to the enhanced agreement with GOLF Channel and increased network coverage on NBC and CBS, more viewers in the U.S. and around the globe will experience the quality and diversity of the LPGA Tour. This gives us a domestic broadcast partner to help deliver another decade of unprecedented growth and provides a foundation that will springboard the women’s game into the future.”

“The LPGA is a very important industry partner, and we are proud that our strategic alliance has enabled these results,” said Monahan.  “I’m so impressed with Mike Whan’s leadership and the world-class talent of the LPGA’s athletes, and it’s exciting to know that when fans want to watch professional golf at the highest level, they are going to see both Tours on the same platforms – with the same partners – for the foreseeable future.”

Evolution Media Capital, a division of Creative Artists Agency (CAA), served as the media advisor to PGA TOUR.

With the first 18 holes of the 2020 Symetra Tour season in the books, it is Texas A&M University alumna Maddie Szeryk (London, Ontario, Canada) alone atop the Florida’s Natural Charity Classic leaderboard courtesy of a 5-under par 67 performance.

“It was good to come out and play again,” said Szeryk, who recorded six birdies around the Country Club of Winter Haven this afternoon. “I was not putting too much pressure on myself, just going to play and whatever happens, happens. Shake off the rust a little.”

The second-year professional finished tied for 71st at the second annual LPGA Q-Series in November and then recharged the batteries. Szeryk traveled to Rosemary Beach in the Florida Panhandle with several former college teammates to “do nothing and just hang out.”

“I took most of November and part of December just completely off, needed a break and a restart,” said Szeryk.

“The first tournament of the year, you never know what to expect. I didn’t drive it super well last year, so that was a big focus for the offseason and I only missed two fairways today, was always in play.”

One shot back of the lead is three-time Symetra Tour champion Daniela Iacobelli (Melbourne, Florida), who found her way to six birdies this afternoon to sign for a 4-under par 68.

“It’s very homey to me, there’s a lot of similarities to my home course [Suntree Country Club],” Iacobelli said. “Plus, I love Bermuda and fast Bermuda. I’ve also played here since 2009, back when the Symetra Tour had a Q-School.”

Starting the season with a BANG ?

Keep it up, @mszeryk ? https://t.co/b3mr9QUr9i

— Golf Canada (@GolfCanada) March 6, 2020

Iacobelli has competed in this tournament at the Country Club of Winter Haven in each of the last three years. Her best finish of runner-up came a season ago while she has never finished outside the top-18 during that span. Even so, Iacobelli pointed out aspects that make her excited for a season opener other than getting off to a fast start.

“It’s cool to see it kind of come together a little bit,” said Iacobelli. “You’ve been practicing for however many weeks and kind of fighting things, or not necessarily scoring how you want to at home. The scoring out here matters. I’m just overly ecstatic to not be sitting on my couch for another week, so happy to be working.”

Alena Sharp wasn’t expecting an extra month of time off – but she’s glad to have it.

Sharp flew home from the ISPS Handa Women’s Australian Open on Feb. 16 after the LPGA Tour announced the cancellation of the Honda LPGA Thailand and the HSBC Women’s World Championship in Singapore. Those events, along with the Blue Bay LPGA on China’s Hainan Island that was scheduled for this week, were all cancelled over fears of spreading the new coronavirus.

That means that when the Volvik Founders Cup kicks off on March 19 in Phoenix near Sharp’s home, the Hamilton native and the rest of the field will have had four weeks off.

It turned out that Sharp’s trip home was timely, as she and her partner continued to mourn a death in the family and one of their dogs needed emergency surgery.

“It’s a long break, but it’s gone by kind of fast because I’ve been a little bit occupied with things. So, but it’s been nice to be home, honestly,” said Sharp, who turns 39 Sunday. “I’d love to be playing golf, but it’s kind of worked out to be able to be home to take care of our dog and then get some rest because the off-season was so short, so it might have been a blessing in disguise a little bit.”

After taking just a few weeks off following the 2019 season, Sharp played in three tournaments to kick off the new year. She missed the cut at the Gainbridge LPGA at Boca Raton, Fla., in January, tied for ninth at the ISPS Handa Vic Open in early February, then missed the cut at the Women’s Australian Open.

Once Sharp had settled back home in Arizona, she started focusing on her golf again and making the most of the surprise down time. That meant regular rounds at Seville Golf and Country Club, her home course, consulting with coach Brett Saunders, and competing in a Cactus Tour event, a local professional women’s circuit.

“Even with all this time off I’ve been up on the course, like three hours a day, not five or six,” said Sharp, who prefers intense, high-quality practices over long meandering sessions. “I’m like, ‘OK, I’ve been done what I need to do, I don’t need to be grinding super hard right now. I still have two weeks. I’ve got to pace myself.’

“So next week, I’ll play maybe once with some of the members (at Seville) and then play in that Cactus Tour event. I think I’ll be ready.”

One benefit of the time back in North America has been that Sharp got to work in an impromptu visit to Saunders, who is based at Morgan Creek Golf Course in Surrey, B.C.

“All athletes are very competitive, they want to get at it as scheduled but in Alena’s case I think it’s really helped,” said Saunders. “She had a long season and she played well and she played a few extra events last year that and off the course she had a few personal issues so she didn’t really have an off-season.

“So this little break has helped. It enabled her to come and see me last week which was kind of unexpected and unplanned, but was nice to see her and get back on track, review and monitor the plan.”

Sharp travelled up to British Columbia rather than bring Saunders south to Arizona – she’s quick to point out the weather is better in the desert this time of year – but the coach has access to better swing analysis tools at Morgan Creek.

Thank you @BSaundersGolf for the fine tuning the last two day’s @morgancreekgolf Very cool to see some great changes and clean up my putting. Make a plan and blueprint and stick to it! Yellow is current. Blue is from Nov. ? pic.twitter.com/I5bzhjpIWp

— Alena Sharp (@AlenaSharp) February 28, 2020

“You can really see the work that I was doing,” said Sharp, who proudly posted a photo of her changed backswing to social media in a post thanking Saunders for his help. “It changed my position at the top, which is resulting in better ball striking.”

MISSISSAUGA, Ont. — Subaru Canada, Inc. (SCI), together with Golf Canada, are thrilled to announce the extension of their long-standing partnership, through the 2022 Canadian golf season. SCI will continue as presenting sponsor of Golf Fore the Cure.

The Golf Fore the Cure program was created by Golf Canada, together with the Canadian Cancer Society and the Quebec Breast Cancer Foundation. It drives women’s participation in the game of golf through fundraising and awareness to support the fight against breast cancer. The program focuses on using the sheer power of women playing golf in a non-competitive environment to make a difference. Last year, one hundred and seventy-six Golf Fore the Cure events took place at golf facilities across Canada, raising over $390,000 for breast cancer research. In 2020, Golf Canada looks forward to growing that and further contributing to over $6.8 million raised since the program’s inception.

“Subaru Canada has supported women’s golf in this country in a major way and we are pleased to extend their commitment as presenting sponsor of Golf Fore the Cure,” said Golf Canada CEO Laurence Applebaum. “Golf Fore the Cure has helped to drive women’s participation in the game while raising money and awareness for a meaningful cause close to Canadian hearts—breast cancer research.”

Subaru Canada has been a proud presenting sponsor of Golf Fore the Cure since 2005 and is proud to help grow the game of golf in Canada, standing alongside thousands of compassionate women to help make a difference in the fight against breast cancer. SCI is just as passionate about keeping their customers happy and safe for long or short drives as they are about their customers’ well being outside of their Subaru vehicles. The announcement continues to signify a commitment to promoting healthy, active lifestyles through various sponsorships from coast to coast.

“As presenting sponsor, Subaru Canada will continue to offer the support needed to drive the program forward,” said SCI president, chairman and CEO Yasushi Enami. It’s an extremely important initiative and we are proud to be involved with such a great cause – the fight against breast cancer.”

For more information on Golf Fore the Cure visit golfcanada.ca/golfforethecure. For more information on Subaru Canada, Inc., visit www.subaru.ca.

For years, with the occasional exception, our best golfers have come from smaller communities. The most recent notable examples are Brooke Henderson from Smiths Falls, Ont., and Corey Conners, born and bred in Listowel, Ont.

And that serves my message well, as I live in Midland, Ont., with about as many citizens as Listowel, and just a couple of kilometres down the road from Penetanguishene, population close to that of Smiths Falls.

I may have just seen their successors.

A couple of years ago, local business owner Kirk Ruston converted some unused space in his Penetanguishene warehouse into a golf practice and training facility he called the Infinity Golf Lab. In partnership with Mary-Pat Quilty, the facility now welcomes more than 70 girls and boys from ages four to 15 to a series of 10-week sessions during the winter.

The brightly lit area contains, among other amenities, a couple of hitting bays, putting area, simulator, exercise equipment and, perhaps just as important, inspirational quotes painted on the walls. And there are pylons, stuffed animals, hula hoops, an obstacle course, and a plethora of other fun paraphernalia to occupy young minds and bodies.

Much of Ruston’s motivation came as the father of two athletic daughters who needed something to do when not playing hockey in the winter. A five-handicapper, Ruston, now 45, came late to the game after focusing on water sports and other activities when he was younger.

He teamed with Mary-Pat Quilty to deliver a quality experience to what has become a growing stream of kids who want to learn how to golf. Quilty, a PGA of Canada member who is the director of golf at nearby Settlers’ Ghost Golf Club, has solid credentials as a two-time PGA of Ontario Teacher of the Year who played for years on pro tours around the world.

They are ably assisted by Jerry Bogosky, a volunteer with not only a great golf game but an admirable ability to connect with youngsters. Bogosky, a noted range rat, sums up one of the project’s themes: “Practising golf can be the most boring thing ever. You have to make it fun while making sure the kids are learning something at the same time.”

While the program began as a “girls only” initiative, it has expanded to include boys as well.

A perfect example exists in 12-year-old twins Josée and Jacques Desroches, who are in their second season at the Infinity Golf Lab. While father Serge says, “it’s great for the kids to learn new skills,” Josée focuses on the fact that she gets to hang out with her friends and “have fun” on chilly winter evenings.

Julie Baxter agrees. Like the Desroches twins, her daughter Breanna is in her second season and “she loves it. They do a phenomenal job here. It’s inspiring for the girls, really.”

In addition to honing her skills during the winter, Breanna plays in a summer league organized by Ruston and Quilty. Along with access to the range at Brooklea Golf and Country Club on Tuesdays, the girls can sign up for a nine-hole round at Midland Golf and Country Club on Monday evenings. For $20, the kids get golf, a hot dog and a soft drink. Often, their parents join them.

“When they come on Mondays, they get free range access, we give the parents a free cart if they want to follow their kids, and some of our members volunteer to walk with the groups to help them along,” says Ian Kirkpatrick, general manager of Midland Golf and Country Club. “We see this as a partnership, an investment in the future of the game.”

The Infinity Golf Lab initiative reinforces other efforts in a community where just about every school has been adopted under Golf Canada’s Golf in Schools program. For example, Midland Golf and Country Club offers an outreach program to local Grade 5 classes where, for a small fee and with the support of sponsor Central Taxi, kids who want to participate are picked up after class in a mini-bus and taken to the course for instruction and golf. Their parents pick them up after the session.

Despite being relatively new, Infinity Golf has already started to show impressive results.

Last year, 16 girls played in events such as club championships, 19 played on various junior tours, six competed in the U.S. Drive, Chip and Putt events, and three played in Golf Ontario championships.

Head’s up, Brooke and Corey. These kids are gunning for you.

Local champions across the country, like the folks at Infinity Golf Lab, supplement terrific junior golf programs offered by Golf Canada, provincial golf associations and PGA of Canada pros at golf clubs and driving ranges. Future Links presented by Acura, Golf in Schools and the Community Golf Coach initiative are great examples of programs available across Canada. Not every facility has to be as involved as Infinity Golf Lab, although their model makes an excellent case study. All you need to develop and encourage junior golfers in your community is an appropriate space, basic equipment, and dedicated and qualified instructors and volunteers.

Toronto’s Albin Choi plans to retire as a professional caddy with a perfect record.

Choi has been caddying at Old Palm Golf Club to start the 2020 season as he heals up a wrist injury. He was presented a new challenge when Sungjae Im asked Choi to caddy for him at last week’s Honda Classic he was happy to help out.

Im went on to win his first-ever PGA Tour event and with Choi’s wrist almost healed, he’s quitting caddying while he’s ahead.

“I’m just I’m just super thrilled with the result,” Choi said on Tuesday. “One-for-one record which everyone jokes about, you know? I should probably be retiring on that note as a caddy. Keep that streak.”

Im and Choi had become friends during the Canadian’s five seasons on the Korn Ferry Tour. Im is South Korean and Choi thought it was beneficial for his friend to have a caddy fluent in his native language, even translating for Im in the winner’s news conference.

“I know he’s had some trouble with other caddies with language barriers and such, but having somebody that he could communicate with this week, I think he was happy with that,” Choi said. “I’m glad I could help him out a little bit.

Well said, @AlbinChoi ?? https://t.co/FbmkVhGh8j

— Golf Canada (@GolfCanada) March 2, 2020

“Whether I’m caddying or whether I’m playing, I just want to do the best job that I can.”

The fourth round saw Im in the final pairing with Mackenzie Hughes of Dundas, Ont., a player that Choi is more than familiar with. Choi and Hughes forged a friendship as juniors, with three consecutive Canadian amateur titles between them, and were then members of Golf Canada’s inaugural young pros squad in 2014.

“I’m pretty sure that’s never happened before,” Hughes said of a PGA Tour event having two Canadian amateur champions in the final group.

Choi won the Canadian amateur title in 2010 before coming second behind Hughes in 2011, before Hughes won again in 2012. Both Hughes and Choi were glad to reconnect and make Canadian golf history.

“It’s always nice to see a familiar face,” said Choi, who pointed out that Hughes’s caddy Jace Walker, from St. Thomas, Ont., is also Canadian. “The whole week was just a great experience and I had a lot of fun with it.”

Choi expects he’ll be 100 per cent within the next month and will start entering Monday qualifiers and other tournaments.

Hughes expects that his longtime friend will be competing in the PGA Tour in no time, even texting Choi on Sunday night to tell him he wants to play with him in a final group soon.

“I know how good of a player he is. He had my number most of the time when we were playing amateur golf and coming up through the ranks,” Hughes said. “He was a very good player and still is. I’m hoping that someday soon he’ll join myself and (Corey Conners) out there.”

Corey Conners of Listowel, Ont., and Nick Taylor of Abbotsford, B.C., are the only Canadians in the field this week at the Arnold Palmer Invitational at Bay Hill Club in Orlando.

Canadian Mackenzie Hughes never lost faith in his game, even as he struggled through five consecutive missed cuts to start 2020. But Hughes’ professional troubles paled in comparison to the suffering of his friend Daniel Meggs, who succumbed to cancer at the age of 29 on Feb. 23, three weeks before his wife’s due date.

Hughes, who is also 29 and a father, honoured his friend by writing “DM” on his golf balls at last week’s Honda Classic. That added a dose of perspective every time he teed his ball up, helping Hughes finish second at the PGA Tour event and challenge Sungjae Im for the title.

“It wasn’t a tactic to, you know, help me play better golf, it was more just a reminder that life isn’t always fair and that the days that we have are meant to be lived and to be enjoyed,” said Hughes on Monday. “I kept thinking to myself what (Meggs) wouldn’t give for another round of golf and to see us, his family.

“I just thought it was a nice way to remember him but also keep things in perspective and remind myself that golf is not life.”

 

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Keep on grinding ??? #MotivationMonday

A post shared by Golf Canada (@thegolfcanada) on Mar 2, 2020 at 10:34am PST

The memory of Meggs wasn’t the only thing that kept Hughes grounded as he shot a 5-under 275 overall to finish a shot behind Im and one ahead of Tommy Fleetwood. He was also thinking of his wife Jenna and his son Kenton, who were waiting for him at the 18th hole of the PGA National Golf Club in Palm Beach Gardens, Fla.

“I came off and I was a bit disappointed and knew I had a good finish but wanted one shot better,” said Hughes, a native of Dundas, Ont. “But it’s just one of those things that, again, brings you back to what’s important and what’s actually going to bring you joy at the end of the day.”

“Kenton’s unconditional love and affection is what keeps me going. It’s just infectious.”

All week Hughes was surrounded by friends from his days as a junior and an amateur.

On Tuesday, he and fellow Canadians Corey Conners of Listowel, Ont., and Michael Gligic of Burlington, Ont., threw a barbecue. They were joined by a handful of other golfers and caddies, who were Kent State University grads, Canadian, or somehow associated with either camp.

Hughes, Conners, Dave Markle, and Marc Bourgeois – all Canadian and Kent State alum – took a group shot together that Hughes sent to Herb Page, the head coach of Kent State and a product of Markham, Ont. That prompted a long phone call between Hughes and Page and later an inspiring text message from the coach that simply read “The hard part is over” after his former pupil was the only Canadian to make the cut.

That stuck with Hughes and he followed up his 71 and 72 in the opening rounds with back-to-back 66s.

 

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Well done, Mac ???? See you in JUNE at the #RBCCO ?? ⁣ ⁣ #TeamRBC

A post shared by RBC Canadian Open (@rbccanadianopen) on Mar 2, 2020 at 9:44am PST

“It was like ‘I’ve been fighting that monkey for a little bit this year’ and then to go there on Saturday for our tee time I was like, ‘All right, let’s just go play golf,”’ said Hughes, who had missed the cut nine of 11 times this season, with a tie for 55th a the Houston Open in October his best result before the Honda Classic . “And it was a really nice two days, to say the least.”

Finishing second moved Hughes 157 spots up the rankings from No. 223 to a much more comfortable 66th, just two points behind No. 65 Talor Gooch.

“It just gives me a bit of a shot in the arm going forward,” said Hughes. “I just know that, like I’ve been saying all along, that the game was not really as far off as it seems. I just need build on the momentum for this week and try and keep adding up those points.”

PALM BEACH GARDENS, Fla. – Moments after getting his first career PGA Tour win, Sungjae Im took a moment to reflect on what it means.

Not for himself – for his homeland, and for those dealing with a virus that has the world on edge.

The 21-year-old South Korean started fast and finished stronger Sunday, winning The Honda Classic by one shot over Mackenzie Hughes and two over Tommy Fleetwood for his first victory in 50 tries on tour. But before he could be whisked back to the course to collect the trophy, Im made sure to speak out about the coronavirus and tell those in South Korea – where nearly 4,000 cases have been confirmed – that he was thinking of them.

“Over in Korea right now, I know a lot of people are dealing with the coronavirus,” Im said. “And it’s kind of a huge deal with everybody. But I’m just glad as a Korean player that I can deliver some good news to the countrymen back home … to do something for the country and make everybody proud.”

Im shot a 4-under 66 on Sunday, finishing at 6 under to match the second-highest winning score since the Honda moved to PGA National in 2007. He was the tour’s rookie of the year last season, plus has played more tournaments and more rounds than anyone since the 2018-19 season began nearly a year and a half ago.

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What a run. Let's hear it for Mackenzie Hughes on a thrilling performance at the The Honda Classic ???? He finished runner up at 5 under par, one stroke back of champion Sungjae Im

A post shared by Golf Canada (@thegolfcanada) on Mar 1, 2020 at 3:14pm PST

And now, he’s a winner, picking up $1.26 million this week and becoming the Honda’s 10th international champion in the last 16 seasons.

Im birdied four of his first five holes, then birdied two of the final four – after sticking tee shots on the tough par-3 15 and 17th holes within 8 feet both times – to finish off the victory.

Hughes, a Canadian who made the cut on the number Friday, shot his second consecutive 66. Playing alongside Im, he was part of some serious fireworks on the last two holes and missed a birdie putt at the par-5 finishing hole that would have gotten him into a tie for the top spot.

“I love being in the mix,” Hughes said. “I love having a chance to win, and yeah, it sucks to come up one short, to fight that hard all day. I just kind of thought I was going to do it. But still proud of the way I fought this week.”

Fleetwood (71) was alone in third and is still seeking his first PGA Tour win. He started the day one shot clear of the field and started birdie-birdie to get to 7 under at that point – matching what was the low score in relation to par of the week.

Then PGA National did what it usually does, that being not let anyone run away from the pack.

Fleetwood made bogey on the par-4 6th and couldn’t get up and down from a greenside bunker on the par-4 8th, giving back what was left of his lead at that point. Fleetwood birdied the par-3 17th to get within one, but his approach at the par-5 finishing hole found the water to all but seal his fate.

“I was going well,” Fleetwood said. “My swing wasn’t there today. It wasn’t like a comfortable day … things weren’t quite there, but I hung in well.”

Once Fleetwood’s attempt at a miracle hole-out after a drop from 120 yards on 18 didn’t fall, Im could finally exhale as the winner. He hugged his caddie in the locker room, where he watched the last 20 minutes or so on a monitor.

“I’ve been in this spot many times. … I just felt like the experience really helped,” Im said through a translator.

Some of Im’s best moments have come when no one has been looking.

This picture says it all.

Mini-Mac and all of Canada is proud of you @MacHughesGolf ??? pic.twitter.com/4B4zFKzM6Q

— Golf Canada (@GolfCanada) March 1, 2020

He was third at the Zozo Championship in Japan last October, a finish totally overshadowed by Tiger Woods tying the PGA Tour record of 82 career victories. And in November he went 3-1-1 to tie for the best showing by a player on the International team at the Presidents Cup, but the U.S. team captained by Woods rallied in singles on the final day to win the trophy at Royal Melbourne.

But this time, he was on centre stage and embraced the moment.

Hughes, of Dundas, Ont., and Im went to the par-3 17th green – the end of the “Bear Trap” three-hole stretch – in wildly different spots. Im stuck his tee ball to just inside of 8 feet, while Hughes had nearly 55 feet left from above the hole.

Line it up! Never a doubt for @MacHughesGolf ? pic.twitter.com/HjNRMvfQuW

— Golf Canada (@GolfCanada) March 1, 2020

Hughes rolled in his most improbable birdie to an enormous roar, pulling into a tie with Im at 5 under.

If Im was worried, it didn’t show.

Im took a couple looks at his downhill line, took his putter back just a couple of inches and watched the ball roll in for a birdie that allowed him to reclaim his lead at 6 under – which, he hoped, created a bit of relief at home.

“Right now, all I can do is pray for the best and just hope moving forward that not many more people get affected,” Im said. “Hopefully, this virus can calm down and sort itself out very soon.”

Mississauga, Ont. (Golf Canada) – Golf Canada’s 2020 Annual Meeting culminated on Saturday, February 29 with the re-election of Charlie Beaulieu of Lorraine, Qué., to serve a second term as the National Sport Federation’s President.

Beaulieu will continue to lead Golf Canada’s Board of Directors with Liz Hoffman of Thornhill, Ont., remaining in the position of 1st Vice-President and Dale Jackson of Victoria continuing in the role of 2nd Vice-President.

Based on the report of Golf Canada’s Nominating Committee, Beaulieu, Hoffman and Jackson will be joined on Golf Canada’s 2020 Board of Directors by Rob MacDonald of Winnipeg, Man., Susan MacKinnon of Calgary, David McCarthy of Toronto, Adam Daifallah of Montreal, Jean Stone-Seguin of Ottawa and Patrick Kelly of Vancouver. Paul Beaudry of Calgary and Alison Chisholm of Rothesay, N.B. have also joined the Board as Directors at Large.

Annual Report & Financial Statements

Click here to read Golf Canada’s 2019 Annual Report, which includes a recap of the past season, as well as the organization’s 2019 Financial Statements, which were released during Golf Canada’s Annual General Meeting.

Bill MacMillan selected as Bruce Mitchell Volunteer of the Year

Bill MacMillan of Eastern Passage, N.S., was named the 2019 recipient of the Bruce Mitchell Volunteer of the Year Award. MacMillan has been a golf tournament official and major contributor to Handicap and Course Rating for more than three decades. This marks the 14th year in which the association has honoured volunteers for their efforts and commitment to grow the game in their community. Going forward, the citation has been renamed the Bruce Mitchell Volunteer of the Year Award in honour of Toronto native Bruce Mitchell who in 2017-18, became the first Canada to serve as Captain of the R&A. Click here for more on Volunteer of the Year honouree Bill MacMillan.

Richard Smith and Ian Hutchinson honoured as Recipients of Golf Canada’s Distinguished Service Award

This year’s recipients are a pair of long-time contributors to the sport of golf – volunteer Richard Smith of Regina, Sask. and golf journalist Ian Hutchinson of Newmarket, Ont. Created in 1993, Golf Canada’s Distinguished Service Award has been presented annually to recognize individuals for their outstanding contributions to the game of golf in Canada. Click here for more information on the 2020 Distinguished Service Award honourees.

Golf Canada’s 2020 Annual Meeting took place February 28-29 at the Hilton Toronto Airport Hotel and Suites in Mississauga, Ont. It was conducted in partnership with Golf Ontario, who scheduled their respective Annual General Meeting activities to take place in conjunction.

Titleist & FootJoy have become the newest supporting partners of the RBC PGA Scramble presented by The Lincoln Motor Company.

In addition to this partnership, Titleist & FootJoy will continue as presenting sponsors of PGA of Canada’s Training Academy.

“Titleist & FootJoy’s commitment to the betterment of golf is first-rate,” said PGA of Canada President Mark Patterson. “We are proud to have their support as national partners and look forward to seeing them elevate an already exceptional experience for golfers across the country.”

Titleist & FootJoy become the first golf equipment and golf wear brand to join forces with the RBC PGA Scramble presented by The Lincoln Motor Company—something players will benefit from greatly this upcoming season.

As part of the agreement, golfers can anticipate enhanced prizing at each stage of the competition, as well as exclusive activations from Titleist & FootJoy at select events.

“The RBC PGA Scramble presented by The Lincoln Motor Company has proven to resonate with passionate, dedicated golfers across Canada,” said Ted Manning, President of Acushnet Canada Inc. “We feel the audience aligns seamlessly with the Titleist & FootJoy brands and are excited to connect on a grassroots level with amateurs and golf professionals from coast-to-coast.”

The RBC PGA Scramble presented by The Lincoln Motor Company is Canada’s largest series of national golf events designed for amateurs of all playing abilities and PGA of Canada professionals looking to participate in a fun and equitable competition.

Now in its fifth year, nearly 10,000 golfers are anticipated to play in over 150 local qualifying events nationwide, with hopes of advancing from the local to the regional stage, and ultimately on to the National Final at Cabot Links.