Golf Canada, the Mackenzie Tour-PGA TOUR Canada, the PGA of Canada and CCMC Sports — whose golf media and marketing portfolio includes SCOREGolf Magazine, SCOREGolf.com and SCOREGolf TV on TSN — are pleased to announce a new marketing and sales alliance that will see Canadian golf’s major powerbrokers come together to offer corporate Canada unprecedented opportunity to engage in a sport that sees more participation by Canadians than any other.
As part of the agreement, CCMC Sports will support corporate hospitality and sponsorship sales efforts for Golf Canada’s RBC Canadian Open and Canadian Pacific Women’s Open, as well as Golf Canada’s grassroots development programs and advertising across Golf Canada media properties, including golfcanada.ca. CCMC Sports also assumes publishing rights to Golf Canada Magazine, the association’s bilingual membership publication, beginning January 1, 2016.
“We’re excited to partner with CCMC Sports. This agreement opens up new avenues for Golf Canada to grow our corporate hospitality, sponsorship and media revenue,” said Gavin Roth, Golf Canada Chief Commercial Officer. “Working with CCMC and their collection of leading golf properties also allows for a holistic, one-stop approach to taking hospitality, sponsorship and media assets to corporate Canada.”
The newly formed consortium makes for a powerful golf sales force that will utilize its many collective assets. Representing multiple-level professional and amateur golf tournaments, grassroots initiatives, developmental programs, nearly 3,700 PGA professionals at more than 1,500 Canadian golf facilities, and multiple media arms, the alliance will be able to meet a company’s every need when it comes to investing in and supporting Canadian golf.
“The PGA of Canada is excited about the collaborative efforts of all the industry leaders involved and believe the deliberate and organized approach will resonate with and engage corporate Canada,” said Gary Bernard, Chief Executive Officer of the PGA of Canada.
“We’re thrilled to be in a partnership with CCMC — a proven leader in Canadian golf business— that brings together the key organizations in Canadian golf to enable the corporate community to create comprehensive marketing programs that will help to grow the game and their business,” added Jeff Monday, Mackenzie Tour-PGA TOUR Canada President.
CCMC Sports has also renewed its deal with PGATOUR.COM, which sees it represent golf’s most widely visited website in the Canadian marketplace.
“We are happy to continue our longstanding partnership with CCMC Sports for digital ad representation in the Canadian market. SCOREGolf is a natural fit for PGA TOUR Digital and we have great trust in their expertise in the Canadian golf industry,” said Luis Goicouria, Senior Vice-President of Digital Platforms and Media Strategy for the PGA TOUR.
CCMC Sports — with its 30-plus years of experience in sales, brand marketing, sponsorship, publishing and supporting clients through an integrated sports model that utilizes traditional, social and interactive media — assumes the responsibility of representing the alliance in the marketplace. The Toronto-based company, with offices in Vancouver and Montreal, has recently augmented its media division with an exclusive sales and content deal with Send To News, which delivers sports highlights, including golf, to the websites of nearly 200 newspapers across Canada, making it the biggest provider of sports video in the country.
“We at CCMC Sports are privileged to have been named the exclusive sales and marketing agent on behalf of the four most prestigious and powerful brands the game of golf in this country has to offer,” said Kim Locke, CCMC Sports President. “Canadians are addicted to the game of golf, and we believe that this co-operative consortium of brands — Golf Canada, Mackenzie Tour-PGA TOUR Canada, PGA of Canada, PGATOUR.COM and SCOREGolf — will provide us with the tools to excite corporations across the country to become true partners of the game for years to come.”