19th Hole

Titleist introduces new U-Series utility irons

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FAIRHAVEN, Mass. – The new Titleist U-Series utility irons offer two unique models – U•500 and U•510 – designed to expand a player’s shot options at the top end of the bag. Called “utility irons” for a reason, the new U•500 and U•510 models produce more distance than a standard iron and less spin than a hybrid – delivering that one shot a golfer needs precisely when it’s needed.

Available for fittings beginning Aug. 8 (and in golf shops Aug. 30), Titleist U-Series utilities combine forged L-face technology with extreme amounts of high-density tungsten to deliver higher launch and faster ball speeds for game-changing long iron performance:

The U•500 is the player’s utility iron designed for superior shot making. The extremely versatile, low loft utility features a compact shape that delivers high launch with a soft landing and precise distance control.

The U•510 provides hybrid-like performance in a forgiving, muscular iron shape. The high-launching, easier-playing utility offers a larger, wide-sole design for consistent shot-after-shot performance. U•510 creates such a powerful combination of distance, launch and forgiveness that Titleist engineers were able to create a 16-degree 1-iron that is very playable from both the tee and turf.

Already the most played utility irons on the PGA Tour – and in the bags of Adam Scott, Jordan Spieth and Jimmy Walker – the new U-Series will be prominently on display this week at the Open Championship, where U•500 and U•510 will be the #1 utilities in play at Royal Portrush. Bernd Wiesberger, winner of last week’s Scottish Open, played a U•500 3-iron.

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“There are a lot of golfers out there who don’t want to play a hybrid, but are still searching for that kind of performance at the long end of their iron set,” said Josh Talge, Vice President, Titleist Golf Clubs. “They want to be able to launch it higher and farther, they want to be able to shape shots, they want to be able to land it close to the hole – they just want to do it with an iron in their hands. Everything that went into U•500 and U•510 was geared towards giving these golfers the performance, look and feel they’ve always hoped for in a long iron, and maybe didn’t think was possible.”

Beginning Aug. 8, golfers can experience the launch and speed of U-Series utilities by attending a Titleist Fitting and Trial event (including Titleist Thursdays) being held at hundreds of locations nationwide. To find an event, or book a free fitting with a Titleist Product Specialist, golfers should visit www.titleist.ca/events​.

U•500 TECHNOLOGY & PERFORMANCE

  • The U•500 is a highly technical utility iron with a compact shape that delivers versatility, speed and precision distance.
  • Strategic High Density Tungsten Weighting (98 grams on average) produces a low CG for increased launch with trajectory control, and a high MOI for balance and stability through the shot.
  • Our thinnest, forged SUP-10 L-Face Insert maximizes ball speed for more distance.
  • Player’s shape provides shot-shaping confidence at address.
  • Loft Options: 2I (17º), 3I (20º), 4I (23º).

“U•500 is the incredibly versatile utility iron that tour players have been asking us for,” said Marni Ines, Director of Iron Development, Titleist Golf Club R&D. “It shares a similar size and shape to our prior generation T-MB iron, but has been completely reimagined to give players specialized long iron performance. It’s faster, launches higher, lands softer, and feels better through impact. As you go up in the set and down in loft, everyone eventually can use help with launch. But from what we’re seeing on tour, it’s a club that can be hit almost as high as you want or as low as you want, and players are really gravitating toward that versatility.”

U•510 TECHNOLOGY & PERFORMANCE
The U•510 is a muscular, wide-soled utility iron that provides hybrid-like performance with incredible forgiveness.

• The Larger, more forgiving blade features a wide sole that promotes easy launch from the tee or turf.

• Strategic High Density Tungsten Weighting (95 grams on average) produces a low and deep CG for maximum launch with shot-stopping control, and a high MOI for stability and forgiveness.

• A forged SUP-10 L-Face Insert maximizes ball speed for more distance.

• Loft Options: 1I (16º), 2I (18º), 3I (20º), 4I (22º)


Titleist U-Series U•500 and U510 utility irons will be available worldwide on Aug. 30, 2019, at Titleist authorized golf shops. MAP $329.99 CAD. Learn more at www.titleist.ca

19th Hole

Scotty Cameron introduces new 2019 Teryllium T22 putters

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FAIRHAVEN, Mass. – Twenty-two years after the emergence of his original Teryllium-inserted, major-winning TeI3 designs, Scotty Cameron has reimagined and announced the limited release of three new putter models built under the “T22” moniker.

Available in golf shops beginning Aug. 16, the Teryllium T22 Newport and Teryllium T22 Newport 2 offer modernized versions of the TeI3 models first introduced in 1997, while the Teryllium T22 Fastback 1.5 becomes the first Fastback 1.5 designed with a Teryllium insert.

Precision milled in the United States from 303 stainless steel, and given a tactical matte black finish that brings out Scotty’s unmistakable “domino pattern” in the back cavity, the new T22 putters are designed to the modern specifications demanded by today’s dedicated golfers. An updated Teryllium inlay construction with an improved elastomer vibration dampening membrane combines with Scotty’s removable sole weight technology and increased head weight to catapult the entire T22 line into the future:

  • Teryllium T22 Newport: First brought to prominence as the putter design trusted to victory at the 1997 Masters, Scotty’s new Teryllium T22 Newport pays homage to the overall look, feel and setup of its original design, but with numerous upgrades and improvements – including a stainless steel construction, flat topline, adjustable sole weight, lightly-milled Teryllium insert and new durable tactical matte black finish.
  • Teryllium T22 Newport 2: Incorporating decades of design refinements, Scotty built the Teryllium T22 Newport 2 in the spirit of the early models – with the soft feel of his Teryllium alloy inlay, but with the modern shape and sole balancing precision of a modern Newport 2 Tour model milled from 303 stainless steel with interchangeable sole weights and a flatter topline.
  • Teryllium T22 Fastback 1.5: The new Teryllium T22 Fastback 1.5 incorporates a Tour-preferred mini-slant neck, improved four-way sole balancing for a square setup and a thinner topline similar to the Select line’s Fastback model, while maintaining the visual aesthetics of early Teryllium putters – with its familiar black, white and gold color scheme and “domino pattern” in the putter’s back cavity.

QUOTING MASTER CRAFTSMAN SCOTTY CAMERON: “There’s nothing quite like the feel of Teryllium. It’s the number one material request I get from players. And, as we’ve seen multiple majors won over the past few seasons with a Teryllium-inserted putter, it’s a great time to celebrate this legendary design.

“T22 gave us the opportunity to take everything we’ve learned over the past two decades and refine the entire look, feel and performance. Like a modern day muscle car, everything looks original at first glance, but each component is brand new. Better milling. Better materials. Better construction. They’re made to game.”

MULTI-MATERIAL CONSTRUCTION: Each Teryllium T22 model extends Scotty Cameron’s proven construction methodology of incorporating complementary materials to achieve desired performance characteristics and feel. With a precision milled Teryllium insert expertly designed into the 303 stainless steel putter head, Scotty’s early execution of this concept has been improved upon using modern milling and manufacturing techniques, while preserving the incomparable feel of Teryllium.

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WEIGHTING: Each Teryllium T22 putter features advanced stability weighting with two customizable stainless steel heel-toe sole weights, stepless steel shafts and a custom Limited Release Teryllium headcover and shaft band.

ACCESSORIES: A new black Pistolini Plus grip with copper paintfill was designed especially for the T22 release and features a thicker, less tapered low hand.

AESTHETICS: Inspired by the early Teryllium models, the new Teryllium T22 putters feature a tactical matte black finish with a unique bead blast for a radiant yet glare resistant appearance, with metallic gold and white paintfill. The familiar back cavity “domino pattern” is produced by the white vibration dampening elastomer membrane used in the assembly of the Teryllium alloy face inlay.

AVAILABILITY: Limited Release Teryllium T22 putters will be available worldwide on Aug. 16, 2019, at Titleist authorized golf shops. MAP $799 CAD.

19th Hole

McMaster introduces two new online golf management courses

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McMaster University has announced two new online courses in its Golf and Resort Management program for 2019, with each running May 14 through July 8.

Golf Course Design & Construction – Turf Management

This course addresses golf course design principles and turf management practices. How the golf course architect designs the golf course throughout all phases of development will be considered. Topics include: designing a new facility, how to renovate and/or expand an existing facility, the processes of obtaining permits and dealing with local authorities about environmental issues associated in golf course development, and the fundamentals of golf course maintenance. Topics such as grass and soil identification, drainage systems, equipment use in maintenance procedures, and establishment and implementation of a turf management program, and an introduction to pesticides and fertilizers will also be covered.

Cost: $709.36
Instructor:
Rod Speake

Marketing Management in Golf Operations

Participants will apply the basic components of marketing and marketing research in the development of a marketing plan for a golf facility. The various strategies required to ensure a successful marketing environment will be introduced (segment and positioning, product, distribution, pricing and promotion strategies). Students will learn to analyze and segment markets, identify target markets, and design and develop a strategic marketing plan that meets the needs of the specified target market. Through cases and examples, students will develop an appreciation for trends and issues in today’s marketing environment. The significance of sponsorship and endorsements in marketing a special sports event will be covered.
Cost: $709.36
Instructor:
Scott Simmons


Both courses cost $709.36. For enrolment information, click here.

19th Hole

Titleist introduces new TS4 Driver

Titleist TS4

FAIRHAVEN, Mass. – The introduction of the new Titleist TS4 driver provides golfers seeking ultra-low spin performance with the speed and distance gains that have made Titleist TS2 and TS3 the most played driver models this season on the PGA Tour.

The new TS4, making its debut this week at the Valero Texas Open, is engineered to be a high-speed ultra low-spin design – challenging the notion that a driver designed for extreme spin reduction can’t produce this level of ball speed.

Available in golf shops and fitting locations beginning in late June, TS4 merges technologies developed through the Titleist Speed Project with a low, forward CG that neutralizes spin to produce a longer, more piercing ball flight.

“TS drivers have exceeded all our expectations both on tour and with golfers around the world,” said Josh Talge, Vice President of Marketing, Titleist Golf Clubs. “When it comes to driver performance, TS has shown that it’s no longer a one- or two-horse race.”

Titleist TS family

“While we know most golfers find their best fit in a TS2 or TS3 driver, there is a percentage of players out there with distinct performance needs, such as aggressive spin reduction,” Talge said. “TS4 is the ultra low-spin driver that still produces exceptional ball speed. If you want to hit it longer but are having trouble controlling spin off the tee, TS4 was made for you.”

Titleist TS4 drivers will be available in golf shops and fitting locations beginning in late June. Available in 8.5, 9.5 (RH & LH) and 10.5 lofts. MAP $699 CAD.

19th Hole

Jeremy Broom appointed as Director of Golf at Mississaugua Golf & Country Club

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Mississaugua G&CC

On behalf of the Board of Directors, I am pleased to announce that Jeremy Broom is returning to the Mississaugua Golf and Country Club as our Director of Golf, effective April 29th, 2019.

The Search Committee specifically targeted candidates who would be supportive of our traditional values while at the same time elevating our Member service levels.  We are confident that Jeremy can successfully achieve these objectives for our Membership.

Jeremy Broom

As a PGA of Canada Member, Jeremy has worked within the private golf club industry over the last 14 years, including time as an Associate Professional at Lambton Golf and Country Club from 2005 to 2008, Teaching Professional here at Mississaugua Golf and Country Club from 2009 to 2011, Director of Instruction at The Toronto Golf Club from 2012 to 2013 and most recently at the Cherry Hill Club as the Executive Professional for the past five seasons.

Jeremy has a keen interest in developing golf professionals into the next leaders of golf in Canada.  This professional development extends to not only fellow staff but others as well.  Jeremy’s time serving on the PGA of Canada – Ontario Zone Board of Directors from 2010 to 2016 was spent with this objective in mind.

Jeremy holds a Bachelor of Science Degree at McMaster University and a Business Diploma from Mohawk College.  Jeremy and his wife Merilee currently reside in Grimsby, Ontario with their three children, Carter, Sydney and Gabrielle, ages, 14, 12 and 10.

“It is an honour to be appointed the next Director of Golf at Mississaugua Golf and Country Club.  The time I have spent growing my skill set as a golf professional has prepared me for the challenges that lie ahead.  I am looking forward to reconnecting with many familiar faces at Mississaugua and developing relationships with all those I am about to meet.  I would like to thank Cherry Hill for the support demonstrated over the past five years.  Cherry Hill is a wonderful Club with a fantastic Membership and Staff, all the best going forward.  My family and I are very excited about the transition to Mississaugua.  It is truly a historically significant Club within the private golf club landscape, and I am humbled to have been selected to provide service to the Membership as the next Director of Golf.”

19th Hole

St. George’s Golf and Country Club Hires Alan Palmer as Head Golf Professional

Alan Palmer
Alan Palmer

St. George’s Golf and Country Club welcomes Alan Palmer as the new Head Golf Professional. Mr. Palmer has served as Director of Golf at Shaughnessy Golf and Country Club since 2012 and was named ‘Golf Professional of the Year’ by the PGA of Canada in 2016. He brings to St. George’s over 15 years of private club management experience, including a previous term at St. George’s from 2005 to 2007 as the Associate Golf Professional.

“The membership is very excited to welcome back Alan Palmer to St. George’s. After an extensive search, which included many highly qualified Professionals from both Canada, and the U.S., Mr. Palmer’s proven success at notable clubs such as Royal Montreal, The Country Club at Brookline, Augusta National, Casa de Campo, Beacon Hall, Jasper Park Lodge and most recently Shaughnessy G&CC, offers the Board the confidence that he can deliver upon the Club’s mission to provide our members with a world-class golf course and an excellent club experience, and to further our strategic objectives such as developing an elite junior golf program,” said Mark Eleoff, Chair of the Board.

Chief Operating Officer, Jason Clarke notes, “St. George’s is a special club, with a storied past and a bright future. In today’s private club environment, successful clubs are required to be progressive and forward thinking. Management and the members of St. George’s are committed to supporting the game of golf in Canada, and Alan will be a welcome addition to our senior management team and partner in that pursuit.”

“It is a great privilege to return to St. George’s at such an exciting time in the Club’s history.” Palmer and his family are excited about the move to Toronto and rekindling friendships. “I am particularly looking forward to contributing to the future of St. George’s in a meaningful way, providing members and guests with exceptional service and a club experience they are proud of.”

As Head Golf Professional at St. George’s, Alan will be responsible for overseeing all aspects of the golf services operation, including member and guest services, teaching and instruction, tournament execution, merchandising, and managing the Pro and Back Shops.

St. George’s Golf and Country Club was designed by Stanley Thompson in 1929 and is currently ranked #20 in the world by Golf Digest and is the highest Canadian rated 5-Star Platinum Club. The classically designed course is completing a Bunker Restoration Project, rebuilding all 102 bunkers to Better Billy specifications led by Golf Course Superintendent, Ian McQueen. St. George’s has played host to the Senior PGA Tour, LPGA Peter Jackson/Du Maurier Classic on five occasions and hosted the Canadian Open in 1933, 1949, 1960, 1968 and 2010.

Palmer’s successor will be Ashley Zibrik.

View this post on Instagram

We are pleased to announce the appointment of Ashley Zibrik as Interim Director of Golf & Head Professional at SGCC. Congratulations Ashley! We wish our outgoing Director of Golf & Head Professional Alan Palmer all the best in his journey to @stgeorgesgcc as their new Head Golf Professional. Thank you for a great 7 years with #TeamShaughnessy Alan! . #theShaughnessyExperience #WomenInGolf #CanadianGolf

A post shared by Shaughnessy Golf& Country Club (@shaughnessygcc) on

19th Hole

9 things to know about golf’s new World Handicap System

9 things to know about the world handicap system

The idea for a new, unified system was conceived by the USGA and The R&A and developed following an extensive review of systems administered by six existing handicapping authorities, going into effect on January 1, 2020. Here are nine things to know about the new system:

1. The World Handicap System (WHS) supports golf globally

Golf already has a single set of playing Rules, a single set of equipment Rules and a single set of Rules of Amateur Status overseen by the USGA and The R&A. Yet, today there are six different handicap systems used around the world. Each is well developed and successfully provides equity for play locally, but each of the different systems produces slightly differing results. The WHS will unify the six systems into a single system that will:

  • enable golfers of different ability to play and compete on a fair and equitable basis, in any format, on any course, anywhere around
  • be easy to understand and implement, without sacrificing accuracy; and
  • meet the varied needs and expectations of golfers, golf clubs and golf authorities all around the world and be adaptable to suit all golfing cultures.

After significant engagement and collaboration with the existing handicapping authorities and other National Associations, it has been agreed that the time is right to bring the different handicapping systems together as a fourth set of Rules, in support of the global game. In addition, this project has provided an opportunity for the existing handicapping authorities to come together and share their combined experiences to produce a system which is modern and relevant for the way the game is played today around the world. The WHS will encompass both the Rules of Handicapping and the Course Rating System (formerly the USGA Course Rating and Slope System).

2. There are many benefits to the World Handicap System.

As the world becomes a smaller place with a much greater frequency of international play (as demonstrated by golf returning to the Olympics in 2016), we believe the development of a single handicap system will result in easier administration of international events and, potentially, allow National Associations more opportunity to focus attention on golf development and strategic planning to support the sport. It would also provide the opportunity to evaluate de-personal golfing data to help monitor the health of the game.

Highlights of the World Handicap System

3. Existing scoring records will be retained.

Existing scoring records will be retained and, where possible, be used to calculate a handicap under the WHS. For most players, their handicap will change only slightly as they will be coming from systems which are generally similar to the WHS. However, this will be dependent on many factors – including the number of scores available upon which the calculation of a handicap can be based. National Associations are being encouraged to communicate this message to clubs and golfers, i.e. that the more scores available in the scoring record at the time of transition, the less impact golfers will feel on their handicap.

4. It is tailored to accommodate all cultures.

It is not our intention to try to force a change on the way that golf is played around the world or to try and remove the variations. The cultural diversity that exists within the game, including different formats of play and degrees of competitiveness, is what makes the sport so universally popular. Through collaboration with National Associations, the goal has been to try to accommodate those cultural differences within a single WHS.

5. All six handicapping authorities are fully behind the new system.

A series of briefing sessions was conducted all around the world in 2015, which aimed to cover as many National Associations as possible. The reaction was very positive. It is also worth emphasizing that the development of the WHS is a collaborative effort and all the existing handicapping authorities and National Associations who are directly involved in the process are very supportive of the initiative. Each of the six existing handicapping authorities have recently gone through their own internal approval processes, and all of them have confirmed their support for the new system. While the USGA and The R&A will oversee the WHS, the day-to-day administration of handicapping will continue to be the responsibility of the existing handicapping authorities and individual National Associations.

6. Feedback from golfers helped shape the new structure.

We have solicited the opinions of golfers and golf club administrators all around the world via an online survey, to which we received over 52,000 responses. We have also conducted focus group sessions in five markets throughout Europe, the USA and South America. The reaction was overwhelmingly positive; for example, 76% surveyed are supportive, 22% undecided at this stage and only 2% opposed.

7. The WHS goes into effect on January 1, 2020.

We are planning to make the WHS available for implementation by National Associations beginning in January 2020, after an extensive schedule of testing, communication, promotion and education.

8. More golfers will be encouraged to play the game.

Further details of the WHS will emerge over the coming months. However, we want to emphasize that it is being designed to be as accessible and inclusive as possible, while still providing golfers with the portability, accuracy and consistency they expect. Offering a couple of examples, golfers will be able to obtain a handicap after returning a minimal number of scores – the recommendation being as few as three 18-hole scores, six 9-hole scores or a combination of both to comprise 54 holes. Handicaps will not lapse after a period of inactivity and the maximum handicap will be 54.0, regardless of gender. These elements are designed to clear a pathway into the game, enabling players new to the sport to feel more welcomed into the golf community. While the WHS is intended to encourage more golfers to measure and track their performance, it must enhance the enjoyment of all golfers. Therefore, it will be important for clubs to ensure that new golfers with higher handicaps pick up at the maximum hole score and maintain a good pace-of-play.

9. National Associations are tasked with educating the golf community.

The education roll-out is scheduled to commence in January 2019, and we have already started to work on a strategy for the development of a ‘global-ready’ education plan to support implementation and ongoing operations. National Associations will continue to carry out the responsibility of educating its membership.

19th Hole

New Titleist Pro V1 & Pro V1x now available in High Optic Yellow

Titleist ProV1 High Optic Yellow

Following a successful seeding and validation period on the PGA Tour, the new 2019 Pro V1 and Pro V1x Yellow golf balls will be available in golf shops this week – beginning Friday, March 15.

The introduction of a high-visibility yellow colour option to the Pro V1 family – the most played golf balls at every level of competitive golf and the best-selling models in the game – answers the growing demand from members of Team Titleist and golfers around the world.

“I’m loving the new Pro V1x Yellow. When the R&D guys sent me the first batch of them for testing, I couldn’t wait to get them in play,” said Watson, who currently leads the PGA Tour’s average driving distance category at 316.6 yards.

“I played some really good golf with the [prior generation] Pro V1x, but it’s clear the 2019 ball is even better. It’s faster, I can work the ball exactly how I want, and the short game performance is as good as ever. The ball feels great, plus there’s just something about that bright yellow finish where I feel like I can see it better. For me it was a no brainer.”

On Sunday, Kirk Triplett, playing Pro V1x Yellow, eagled the second hole of a sudden-death playoff to win the PGA Tour Champions’ Hoag Classic, marking the first victory for a Pro V1 or Pro V1x Yellow golf ball on the worldwide professional tours.

Pro V1 and Pro V1x Yellow models have also been played on the PGA Tour by Kyle Jones (Pro V1x) and Rory Sabbatini (Pro V1x), on the Web.Com Tour by Scott Gutschewski (Pro V1) and Zac Blair (Pro V1x), and on PGA Tour Champions by Mark Calcavecchia (Pro V1x) and Ken Tanigawa (Pro V1).

2019 PRO V1 PERFORMANCE

Faster from core to cover, new Pro V1 and Pro V1x Yellow have been precisely engineered to deliver the same performance improvements as their 2019 counterparts – delivering more ball speed and lower long game spin for more distance, while retaining the consistent flight, Drop-and-Stop short game control, soft feel and long-lasting durability that golfers depend on. Click here for complete details.

Pro V1 provides optimal flight and spin for most golfers, flying lower than Pro V1x with a penetrating trajectory, with very soft feel. Pro V1x flies higher, spins more on iron shots and has a slightly firmer feel.

GOLF BALL SELECTION TOOL

Playing a properly fit golf ball will help golfers shoot lower scores. The Titleist golf ball selection tool starts the fitting process by suggesting a recommended and alternative ball for golfers to test on the golf course.

AVAILABILITY

New 2019 Pro V1 and Pro V1x golf balls are available now in golf shops worldwide, with yellow models available beginning March 15. $64.99 CAD MAP.

19th Hole

The USGA And The R&A release 2018 Driving Distance Report

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(R&A)

LIBERTY CORNER, N.J. and ST ANDREWS, Scotland  – The USGA and The R&A have released the 2018 Annual Driving Distance Report, containing driving-distance data from seven men’s and women’s professional golf tours around the world. This is the fourth annual distance report issued by the game’s governing bodies, completed in an effort to monitor current trends in driving distance.

The 2018 data show that driving distances on these seven tours increased by an average of 1.7 yards, beyond the previous year’s gain of more than 3 yards.

The full report, which can be found via this link, summarizes data provided by the PGA TOUR, LPGA Tour, PGA European Tour, Ladies European Tour, Japan Golf Tour, Web.com Tour and PGA TOUR Champions Tour based on available data at the time of publication. Introduced in 2015, the report includes data starting with the 1968 PGA TOUR season.

The average driving distance is typically measured on two holes at each tournament and usually results in nearly 40,000 shots being measured over the course of a season on some tours.

The USGA and The R&A continue to be diligent in studying the long-term effect of distance on the game of golf, a global focus first expressed in their Joint Statement of Principles delivered in 2002.

In that document, the organizations reinforced their commitment to ensure that skill is the dominant element of success throughout the game, and that all factors contributing to distance would be considered on a regular basis.

The 2018 report represents one set of data among the already substantial collection of information currently being studied within the context of the ongoing Distance Insights project, which was launched last May to provide a comprehensive and definitive study of the past, present and future impacts of distance at all levels of the game globally.

A progress update on work conducted to date on the Distance Insights project will be delivered by the end of the first quarter of 2019. The USGA and The R&A remain on target to distribute the comprehensive Distance Insights report in the latter half of 2019.

19th Hole

Footjoy launches all-new Fury shoe

FootJoy Fury 2019

FootJoy, the #1 Shoe in Golf and #1 Shoe on worldwide professional Tours, today launched the all-new FJ FURY. The athletic-infused styling, combined with the most feature-laden component package in its class, has resulted in a product that was designed, developed and engineered to deliver all-around comfort and performance.

FJ FURY is the latest addition to FJ’s performance lineup and is highlighted by a number of unique performance features, including an internal fit system that focuses on fit, comfort and support.

“With FJ FURY, we created a product that was designed from the inside-out,” said Richard Fryer, Director of Product Management, FJ Footwear. “As a result, FJ FURY’s TruFit System balances lightweight, responsive support with a new dynamic outsole that delivers comfort and stability throughout your round.”

Designed from the inside-out, FJ FURY features the proprietary TruFit System, providing stability where you need it and comfort where you want it. Inside the shoe is a soft, stretch, one-piece Inner Fit Sleeve lasted underneath the insole board to provide a secure fit with no tongue slippage, enveloping the foot in comfort and control. The external FlexGrid MLC cage system adds structure to the upper and locks you in as you lace up, offering medial and lateral support and motion control through your swing.

FJ FURY generates custom comfort with an OrthoLite Impressions FitBed, comprised of two densities of foam – an Open Cell PU Foam that maintains its mechanical properties and cushion throughout its life cycle, and an Impressions Foam that takes an impression of your foot, creating a custom fit.

The all-new D3 Outsole on FJ FURY ensures a solid, rigid platform for lateral in-swing stability and turf-grabbing traction, while the FTF+ (Fine Tuned Foam) infused midsole delivers incredible comfort and cushioning. The Liquid Metal-inspired Flex Layer of TPU and Dynamic Low Profile Pulsar Cleats deliver heel-to-toe walking flexibility and crouch flex when reading putts, providing the most flexible, green-friendly cleat on the market.

Footjoy Fury

FJ FURY’s athletic-inspired upper features a full grain, waterproof leather upper, waterproof membrane and a vented toe for breathability, coated for protection.

FJ FURY is engineered and designed to provide the ultimate athletic performance. Tour players have already made the switch to incorporate FJ FURY in practice and in play at tournaments around the world.

“I put these into play immediately because they look and feel so athletic,” said Rafa Cabrera Bello. “I’m amazed that a shoe that is so comfortable can also offer so much stability.”

“I’m into my fitness so I love the athletic look,” said Brandon Stone. “I’m amazed with the breathability.”

For more information, visit www.FootJoy.ca