CALGARY – Today, WestJet and Canadian Pacific revealed a mother’s day video celebrating Canadian golf idols, Lorie Kane and Brooke Henderson, and the love they have for their mothers. Journey to the LPGA: #LoveMom witnesses the unconditional love between mother and daughter and inspires the golfers to thank and recognize the one person who’s been with them every step of the way to the top – mom.
“As the official airline sponsor for the Canadian Pacific Women’s Open (CPWO), we watch many moms walk the golf course cheering for, consoling and guiding their daughters,” said Richard Bartrem, WestJet Vice-President, Marketing Communications. “The idea for the video comes from this journey, and the connection and experience that we all have with our moms or with someone who is like a mom. We believe that connecting people and creating amazing experiences is truly the core of our brand. Journey to the LPGA: #LoveMom will inspire people to think of how they can connect with their own mom and make the day extra special.”
“Being a professional golfer is an intense physical, mental and emotional journey – a journey one doesn’t take alone,” said Mark Wallace, CP Vice-President, Corporate Affairs. “Through this video we celebrate the journey taken by these professional golfers, their families and their moms. We look forward to their arrival at the destination, the 2016 CPWO, to be held in Calgary this summer.”
“It has been a thrill to watch Lorie go from the Belvedere Golf and Country Club in Charlottetown all the way to the LPGA Tour and now the Canadian Golf Hall of Fame,” said Lorie Kane’s mother, Marilyn Kane. “Participating in this video shoot has been an emotional and surreal experience for me. As I reflect on Lorie’s tremendous career and the important role family has played in it, I am truly proud beyond words.”
WestJet and Canadian Pacific invite individuals to follow Lorie and Brooke’s lead in saying thanks to their moms by posting their favourite “mom” memory for a chance to take their mom to the CPWO. Enter by either commenting on the official video on the WestJet Facebook page or using the #LoveMom hashtag and sharing a link to the video on Twitter. Eligible entries have a chance to get closer to the game and win two tickets and an exclusive “Inside the Ropes” experience to the CPWO in Calgary this summer. Winners from outside Calgary will receive flights and accommodations. The contest runs May 3 to May 8, 2016. Please visit the WestJet blog for full contest rules and regulations.
Journey to the LPGA: #LoveMom is the first WestJet video to be released featuring Lorie and Brooke. WestJet and Canadian Pacific teamed up with creative agency, studio m, to create the video ahead of the CPWO taking place at Priddis Greens Golf and Country Club near Calgary, August 22 to 28, 2016. Tickets to the tournament can be purchased at cpwomensopen.com.